The Australian supply chain and printing firm, Peacock Bros., announced today its complete acquisition of insignia, a company with a 55-year history, specialising in identification and traceability solutions. The acquisition fuses the powers of two of Australia’s most principal family-led businesses in the supply chain solutions domain. Ryan McGrath, Peacock Group’s Managing Director said, “We are excited to welcome insignia to the Peacock Group." McGrath explained that insignia had always been a respected competitor that boasted a professional team and a keen expertise.
insignia’s state-of-the-art print manufacturing facilities will enable Peacock Bros. to substantially enhance their product and service offerings within the region. Beyond this, McGrath stated that the merger will "provide exciting opportunities for our staff, customers, and partners.” For over 50 years, insignia has been a trusted authority in product identification and traceability and has partnered with leading brands such as Domino, Zebra, Honeywell, and more. Operating nationally, insignia's workforce of over 115 members services more than 3,500 customers, including multinational businesses across a range of industries such as retail, T&L, manufacturing, automotive, and food & beverage.
Post acquisition, insignia will function alongside other prominent Peacock Group businesses, such as Peacock Bros. and AMR Hewitts Print Packaging, increasing the group's workforce to over 300. The alignment further extends their geographical reach across Australia and New Zealand. Bringing together key skill sets and capabilities to provide products and solutions of a global calibre, the acquisition paves the way to service their customer base of over 15,000 across the region.
“insignia is a proud family-run business with extensive experience solving complex operational challenges for leading brands in Australia. We are pleased to join the Peacock Group, another long-established family-owned business, who share common values and are respected for the quality of their work. Our staff and customers can be reassured that the long history of our company and brand will continue well into the future with the support and backing of the Peacock Group," said Jack Winson, Managing Director for insignia.
Identifying and tracking goods from the production through the supply chain is an essential operation in today's markets. insignia stands as an industry leader in enhancing these crucial business processes for Australian companies, by improving supply chains via advanced technologies. Ryan McGrath of Peacock Group stated, “Peacock Group looks forward to supporting insignia’s highly regarded team and growing its business into the future." The deal is expected to be finalised on 31 May 2024.