Technology news for Australia's largest enterprises
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Adobe, Microsoft and LinkedIn join forces to accelerate account-based experiences
“With these new account-based capabilities, marketing and sales teams will have increased alignment around the people and accounts they are engaging.”
27 Mar 2019
Human rights groups call for speakers to boycott Salesforce conference
A number of human rights groups are rallying for a number of major speakers to pull out of Salesforce’s upcoming Dreamforce conference.
12 Sep 2018
Hot Trend for B2B Marketers: Account-Based Marketing
Every salesperson wants good leads, and increasingly, B2B marketers are expected to not only provide those good leads but also help close deals.
10 May 2016