Adobe Campaign stories
Australia, NZ brands scoop Adobe Experience Maker Awards
Last month
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bi
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big data
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data analytics
Aussie and Kiwi companies lauded at the Adobe Experience Maker awards for their digital innovation, securing three major accolades.
Forrester names Adobe leader in enterprise marketing and campaign management
Thu, 22nd Feb 2018
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martech
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creative technologies
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adobe
Adobe tops Forrester Wave Enterprise Marketing and Cross-Channel Management, praised for AI and usability.
Cadence is key to being heard - Fairfax Media CMO
Tue, 30th May 2017
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martech
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partner programmes
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marketing strategy
Changes in the media industry are forcing organisations like Fairfax Media to rethink their business strategy and monetisation methods.
It’s not just about the weather: put your emails in context
Tue, 10th May 2016
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big data
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bi
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martech
Digitally empowered customers crave context and are shying away from the mass-marketing approach to email offers. It's time for a different approach.