The Ultimate Guide to Customer Relationship Management
2024 edition
Overview
Also known as CRM.
CRM software helps organisations address their customers with one voice, a historically difficult task especially for ‘at scale’ businesses. CRM systems track interactions and activities with customers and potential customers, creating referenceable records enabling anyone in the organisation to rapidly understand any given customer at any given time. CRM systems become repositories of customer information which can be assessed and analysed, identifying trends and opportunities for maximizing value delivered to each customer, and reciprocally improving sales performance for the company.
Analyst reports
RIA on CRM & Cloud Services
Reltio introduces AI-powered Customer 360 Data Product
This month
IDC on CRM & BI
Sovos launches industry-first integrated compliance clo...
Tue, 27th Feb 2024
Forrester Research on CRM & Partner Programmes
monday.com reveals significant growth in partners' reve...
Thu, 21st Dec 2023
Expert columns
By Martyn Riddle of Verint
Three reasons contact centres are embracing Open CcaaS
Last month
By Naresh Duddu of Infosys
Europe's Low Code No Code Revolution: Unlocking Innovat...
Mon, 26th Feb 2024
By Nicola Stewart of Projectworks
Mastering year-round profitability at your consultancy ...
Fri, 23rd Feb 2024
By Lucas Randall of PaperCut
Why is Printing the Last to Reach the Cloud?
Thu, 22nd Feb 2024
By Jason Carr of Fuel Design Ltd
Enhancing eCommerce customer loyalty: The power of pers...
Wed, 14th Feb 2024
More expert columns
By Peter Hughes of RingCentral
Putting all your eggs in one communication basket is ne...
Mon, 5th Feb 2024
By Steve Young of SnapLogic
Secure Parking transforms with cutting-edge tech
Thu, 1st Feb 2024
By Carl Warwick of BillingPlatform
Streamlining revenue management: Key to success in 2024
Wed, 17th Jan 2024
By Harley Ramien of Bonzai
AI, e-commerce and Advertising: Key trends you need to ...
Wed, 13th Dec 2023
By Rafi Katanasho of Dynatrace
Three technologies that can uplift Australian business ...
Mon, 11th Dec 2023
By Matthew Owens of Annexa
The biggest announcements from day 3 at SuiteWorld 2023
Thu, 19th Oct 2023
Top players
Recent news
About Market
Clari surpasses $4 trillion in revenue through its plat...
4 days ago
About Cloud Services
TeamViewer, Manchester United, Mercedes F1 launch SheSp...
This month
About Productivity
Salesforce launches Pro Suite AI software for SMEs in m...
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About Voice over Internet Protocol
Parkerville charity embraces digital transformation wit...
This month
About Business Intelligence
OVHcloud adds Managed Rancher Service & Data Platform t...
Last month
More news
About Customer Experience
Lifecycle Software unveils NEXUS for swift, efficient M...
Last month
About Cloud Services
NetApp & NVIDIA partnership to boost AI data retrieval
Last month
About Cloud Services
Azul rides high on Oracle Java cost adjustments & cloud...
Last month
About Developers
Salesforce introduces Einstein 1 Studio for easy AI int...
Last month
About Business Intelligence
Australia Post signs digital transformation deal with S...
Thu, 29th Feb 2024
Even more news
About Business Intelligence
Salesforce introduces Einstein Copilot, a customisable ...
Wed, 28th Feb 2024
About Tax
Sovos unveils unified tax platform Compliance Cloud
Thu, 22nd Feb 2024
About Cloud Services
Fusion5 attains AWS Advanced Tier Services Partner stat...
Tue, 13th Feb 2024
About Software
OVHcloud strides forward on mission to democratise AI
Wed, 24th Jan 2024
About Business Intelligence
HubSpot and TikTok form strategic alliance to boost Aus...
Thu, 11th Jan 2024
Job moves
Move at YourDC
Internet pioneer Scott Hicks takes the helm at iseek
Thu, 22nd Feb 2024
Move at Cisco
Freshworks names Abe Smith as Chief of Global Field Ope...
Thu, 8th Feb 2024
Move at IBM
Recruitment platform JobAdder appoints new Chief Growth...
Thu, 11th May 2023
Move at Telesmart
Telesmart appoints Steve Price as New Sales Manager
Wed, 3rd May 2023
Move at Salesforce
HubSpot Hires New JAPAC VP & Managing Director Dan Bogn...
Wed, 15th Mar 2023
Other guides
You can read other related guides from Marketing Technologies, Business Intelligence, Big Data, Customer Data Platforms, and Contact Centre.
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