IT Brief Australia - Technology news for CIOs & IT decision-makers

Customer engagement stories - Page 2

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Ava May Aromas partners with Sprii to launch live shopping in 2024
Wed, 24th Jan 2024
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cx
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martech
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partner programmes
UK fragrance brand Ava May Aromas teams up with tech firm Sprii to introduce live shopping experiences in 2024, amplifying customer engagement.
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Simon Rollenbeck joins Komo Technologies as marketing head
Tue, 23rd Jan 2024
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microsoft
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video
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Australian company, Komo Technologies, welcomes accomplished marketing specialist Simon Rollenbeck as its new Head of Marketing to bolster growth strategy and customer engagement.
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Cohesity appoints Olivier Savornin as Group VP of Sales for EMEA
Wed, 17th Jan 2024
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cloud services
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cx
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martech
Data management leader Cohesity appoints IT industry veteran Olivier Savornin as Group VP of Sales for EMEA, enhancing its drive for modern data security in the region.
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OneTap Loyalty revolutionises retail with payment card-integrated rewards
Tue, 16th Jan 2024
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cx
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martech
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christmas
Australian tech platform OneTap Loyalty streamlines rewards earning process, integrating payment cards with loyalty programs and bolstering customer engagement.
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BlackLine appoints industry veteran Emily Campbell as new CMO
Mon, 15th Jan 2024
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network infrastructure
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digital transformation
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cx
Digital finance transformation leader, BlackLine, taps industry veteran Emily Campbell as Chief Marketing Officer to spearhead global strategy amid rising demand for automated risk management solutions.
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Publicis Sapient & Google Cloud to launch Retail Media Network Accelerator
Fri, 12th Jan 2024
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digital signage
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cloud services
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public cloud
Publicis Sapient partners with Google Cloud to launch a Retail Media Network Accelerator, providing a platform for clients to boost revenue via customised ads and enhance customer engagement.
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Tray.io unveils Tray Advantage to bolster enterprise automation efforts
Thu, 11th Jan 2024
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martech
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cx
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ai
Tray.io, a top AI-powered iPaaS creator, unveils Tray Advantage, a support and education service suite aimed at amplifying enterprise integration and automation efforts.
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Vonage secures National Innovation Award for enhancing guest experience
Fri, 5th Jan 2024
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video
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cx
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martech
Global cloud communications leader Vonage wins the National Innovation Award for Guest Experience 2023 for its transformative technologies enhancing customer experience in hospitality.
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Integral Ad Science launches Quality Attention measurement tool
Fri, 5th Jan 2024
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martech
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cx
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awareness
Integral Ad Science introduces the Quality Attention measurement tool, utilising AI, eye-tracking and media quality assessment, to optimise advertisement performance and attention capture.
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Tech trends shaking up the Australian retail sector in 2024
Wed, 3rd Jan 2024
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bi
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big data
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data analytics
Resurgence of RFID technology, generative AI with voice commerce, unified supply chain management, and AR integration is set to revolutionise Australia's retail scene.
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Accenture set to acquire Singapore's Jixie to boost marketing tech resources
Wed, 3rd Jan 2024
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big data
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bi
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cx
Accenture set to strengthen marketing transformation capabilities by acquiring Singapore's Jixie, a tech firm primarily focused on Indonesian clientele.
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Demand for Microsoft Dynamics set to triple by 2033
Tue, 2nd Jan 2024
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cloud services
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microsoft
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crm
The Microsoft Dynamics market is expected to triple in value due to rising demand for its productivity-boosting software solutions.
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B2B eCommerce firms urged to adopt B2C strategies for survival in NZ
Thu, 28th Dec 2023
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bi
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big data
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data analytics
B2B firms urged to adopt B2C strategies amid evolving NZ economy, stressing digitalisation to survive, experts say.
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Revenue Grid unveils AI-driven sales efficiency enhancements in Winter '23 release
Wed, 20th Dec 2023
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big data
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bi
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cx
Revenue Grid increases sales efficiency with AI-driven enhancements in its Winter 23 release, including improved data capture and streamlined workflows.
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Cognizant acquires Thirdera to expand ServiceNow capabilities
Mon, 18th Dec 2023
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martech
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cx
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ai
Cognizant has purchased ServiceNow elite partner Thirdera, boosting its presence in the AI-driven automation sector.
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Verint leads in Conversational AI according to Opus Research report
Thu, 14th Dec 2023
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contact centre
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cx
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martech
Verint is recognised as an industry leader in Conversational AI in the Opus Research 2023 report, praising its Intelligent Virtual Assistant.
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Ecosystm & Verint Playbook highlights wider scope needed for CX strategies
Tue, 12th Dec 2023
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big data
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bi
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contact centre
New Ecosystm and Verint Playbook suggests businesses need to broaden their CX strategies beyond generic telephony-based systems.
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Deposco unveils top eCommerce & retail trends for 2024
Thu, 7th Dec 2023
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martech
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cx
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social media
Deposco Europe’s Will Lovatt predicts 'zero consumer' behaviour, eCommerce growth, social media impact and tech advancements will dominate 2024 retail trends.
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Tanium appoints Nick Lim as new Vice President for APAC region
Wed, 6th Dec 2023
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cloud services
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cx
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martech
Endpoint security firm Tanium appoints Nick Lim as VP for the APAC region, strengthening its growth and customer engagement.
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Steven Hua joins ControlUp as Chief Marketing Officer to boost global growth
Wed, 6th Dec 2023
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saas
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uc
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cx
ControlUp appoints Steven Hua, a seasoned marketer, as Chief Marketing Officer to accelerate its global customer acquisition and growth strategy.
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MongoDB introduces Atlas Vector Search & Search Nodes for next-gen applications
Tue, 5th Dec 2023
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bi
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big data
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cx
MongoDB rolls out Atlas Vector Search and Search Nodes, aiming to assist organisations in building and scaling advanced applications.
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Cevo gains AWS Resilience Competency enhancing system resilience services
Fri, 1st Dec 2023
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cloud services
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public cloud
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cx
Cloud consulting partner, Cevo, has achieved AWS Resilience Competency in Resilience Design and Operations, enhancing system resilience services.
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IDC predicts surge in AI investments and global adoption by 2024
Fri, 24th Nov 2023
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martech
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cx
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compliance
IDC anticipates a considerable rise in AI investments and global adoption, potentially exceeding $500 billion by 2027.
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Google Cloud and Klook initiative to boost customer engagement with AI
Fri, 24th Nov 2023
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cloud services
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public cloud
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cx
Google Cloud partners with Asian travel platform Klook to utilise generative AI to enhance translations, customer service and data capabilities.