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    <loc>https://itbrief.com.au/story/f5-nvidia-tie-up-on-ai-guardrails-for-production</loc>
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      <news:publication_date>2026-07-31T18:21:00+12:00</news:publication_date>
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    <loc>https://itbrief.com.au/story/media-companies-advised-to-ink-ai-licensing-deals-or-risk-mass-scraping</loc>
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      <news:publication_date>2026-07-31T15:24:00+12:00</news:publication_date>
      <news:title>Media companies advised to ink AI licensing deals - or risk mass scraping</news:title>
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    <loc>https://itbrief.com.au/story/celonis-named-gartner-leader-in-digital-twin-market</loc>
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      <news:publication_date>2026-07-31T14:23:00+12:00</news:publication_date>
      <news:title>Celonis named Gartner leader in digital twin market</news:title>
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    <loc>https://itbrief.com.au/story/openai-cuts-gpt-5-6-api-prices-adds-faster-sol-mode</loc>
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        <news:name>IT Brief Australia</news:name>
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    <loc>https://itbrief.com.au/story/github-puts-stacked-pull-requests-into-public-preview</loc>
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      <news:publication_date>2026-07-31T13:17:00+12:00</news:publication_date>
      <news:title>GitHub puts stacked pull requests into public preview</news:title>
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        <news:name>IT Brief Australia</news:name>
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      <news:publication_date>2026-07-31T12:45:00+12:00</news:publication_date>
      <news:title>Google Cloud boosts AI agent density with GKE sandbox</news:title>
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    <loc>https://itbrief.com.au/story/rimini-street-launches-ai-governance-service-for-firms</loc>
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      <news:publication_date>2026-07-31T10:00:00+12:00</news:publication_date>
      <news:title>Rimini Street launches AI governance service for firms</news:title>
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    <loc>https://itbrief.com.au/story/openai-launches-chatgpt-for-researchers-in-australia</loc>
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      <news:publication_date>2026-07-30T15:15:00+12:00</news:publication_date>
      <news:title>OpenAI launches ChatGPT for researchers in Australia</news:title>
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    <loc>https://itbrief.com.au/story/google-cloud-expands-borderless-lakehouse-across-clouds</loc>
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        <news:name>IT Brief Australia</news:name>
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      <news:title>Google Cloud expands borderless Lakehouse across clouds</news:title>
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    <lastmod>2026-07-30T14:00:33+12:00</lastmod>
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    <loc>https://itbrief.com.au/story/google-cloud-unveils-gemini-enterprise-agent-workflow</loc>
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      <news:title>Google Cloud unveils Gemini Enterprise agent workflow</news:title>
      <news:keywords>Semiconductors, Intel, Identity and Access Management (IAM), AI Security, Large Language Models (LLMs), Cloud, Artificial Intelligence (AI), AI Ethics &amp; Governance, Cybersecurity, Google Gemini, Software Development, AI Agents (Agentic AI), Developer tools, Business Intelligence (BI), Google Cloud, AIOps, Cloud Services, SEC, DevOps, Data governance, Model Context Protocol (MCP), United States (US), Retrieval Augmented Generation (RAG), Broadcom, Capital Markets, Generative AI (GenAI), Authorisation, Machine learning (ML), Data Security, Access Control, AMD, Google Cloud Platform (GCP), Workflow Automation, NVIDIA, Prompt Engineering, Observability, AI Safety</news:keywords>
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    <loc>https://itbrief.com.au/story/google-cloud-adds-agentic-workflows-to-looker-analytics</loc>
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        <news:name>IT Brief Australia</news:name>
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      <news:publication_date>2026-07-30T12:45:00+12:00</news:publication_date>
      <news:title>Google Cloud adds agentic workflows to Looker analytics</news:title>
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    <loc>https://itbrief.com.au/story/workiva-launches-ai-agents-for-reporting-compliance</loc>
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      <news:publication_date>2026-07-30T12:17:00+12:00</news:publication_date>
      <news:title>Workiva launches AI agents for reporting &amp; compliance</news:title>
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    <loc>https://itbrief.com.au/story/prophet-hires-senior-duo-as-enterprise-base-surges</loc>
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        <news:name>IT Brief Australia</news:name>
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      <news:publication_date>2026-07-30T12:11:00+12:00</news:publication_date>
      <news:title>Prophet hires senior duo as enterprise base surges</news:title>
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    <lastmod>2026-07-30T12:15:06+12:00</lastmod>
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    <loc>https://itbrief.com.au/story/delinea-launches-runtime-authorisation-for-ai-agents</loc>
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        <news:name>IT Brief Australia</news:name>
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      <news:publication_date>2026-07-30T10:51:00+12:00</news:publication_date>
      <news:title>Delinea launches runtime authorisation for AI agents</news:title>
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    <loc>https://itbrief.com.au/story/mondelez-picks-celonis-to-scale-ai-across-operations</loc>
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        <news:name>IT Brief Australia</news:name>
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      <news:title>Mondelēz picks Celonis to scale AI across operations</news:title>
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    <lastmod>2026-07-30T10:30:05+12:00</lastmod>
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    <loc>https://itbrief.com.au/story/ai-is-everywhere-but-where-s-the-return</loc>
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        <news:name>IT Brief Australia</news:name>
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      <news:publication_date>2026-07-29T23:36:00+12:00</news:publication_date>
      <news:title>AI is everywhere, but where's the return?</news:title>
      <news:keywords>New Zealand (NZ), Productivity, Workplace, IT service management (ITSM), Manufacturing, Digital Transformation, IT Department, Skills shortage, Business strategy, Enterprise Resource Planning (ERP), Australia &amp; New Zealand, Australian, Artificial Intelligence (AI), Hybrid &amp; Remote Work, AI Agents (Agentic AI), Logistics, AIOps, IT Automation, Knowledge Management, Generative AI (GenAI), TeamViewer, Service management, Employee Experience (EX), IT operations management, Workflow Automation, Business Continuity, IT support, Opinion, Tristan Ohlenrott</news:keywords>
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    <lastmod>2026-07-30T05:00:06+12:00</lastmod>
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    <loc>https://itbrief.com.au/story/ai-firms-urged-to-ditch-tokens-for-outcome-pricing</loc>
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        <news:name>IT Brief Australia</news:name>
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      <news:publication_date>2026-07-29T18:15:00+12:00</news:publication_date>
      <news:title>AI firms urged to ditch tokens for outcome pricing</news:title>
      <news:keywords>Productivity, Digital Transformation, IT Department, Large Language Models (LLMs), Artificial Intelligence (AI), AI Ethics &amp; Governance, AI Adoption, Business Process Optimisation, Process automation, AI Strategy, SpaceX, Prompt Engineering, Opinion, Sam Harris</news:keywords>
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    <loc>https://itbrief.com.au/story/neosearch-opens-source-code-to-boost-search-transparency</loc>
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        <news:name>IT Brief Australia</news:name>
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      <news:publication_date>2026-07-29T16:14:00+12:00</news:publication_date>
      <news:title>NeoSearch opens source code to boost search transparency</news:title>
      <news:keywords>Market competition, Application Programming Interface (API), Data Privacy, Australian, Artificial Intelligence (AI), Developer tools, Cookies, Sydney, Search Engine Optimisation (SEO), Google, Machine learning (ML), Search engines, Big Tech, User experience (UX), Data Protection, IP addresses, Source code, Affiliate Marketing, Open source</news:keywords>
    </news:news>
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    <loc>https://itbrief.com.au/story/dematic-report-shows-progress-on-sustainability-goals</loc>
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        <news:name>IT Brief Australia</news:name>
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      <news:publication_date>2026-07-29T14:19:00+12:00</news:publication_date>
      <news:title>Dematic report shows progress on sustainability goals</news:title>
      <news:keywords>Sustainability, Energy efficient, Manufacturing, Supply Chain, Warehouse Management Solutions (WMS), Waste Management, Logistics, Carbon emissions, Industrial Automation, Carbon footprint, Corporate social responsibility (CSR), United States (US), Health and safety, Energy consumption, Workforce development, Environmental, Social and Governance (ESG), Dematic, Industrial software</news:keywords>
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    <loc>https://itbrief.com.au/story/cloudflare-reports-iran-recovery-amid-global-outages</loc>
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        <news:name>IT Brief Australia</news:name>
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      <news:publication_date>2026-07-29T13:55:00+12:00</news:publication_date>
      <news:title>Cloudflare reports Iran recovery amid global outages</news:title>
      <news:keywords>Disaster Recovery (DR), Undersea cables, Data centers (DC), Public Internet, Germany, Cloudflare, Application infrastructure, Telcos, United Arab Emirates (UAE), Earthquakes, Digital Infrastructure, Middle East, Online services, Network monitoring, Critical Infrastructure, Censorship, Business Continuity, Amazon Web Services (AWS), DNS</news:keywords>
    </news:news>
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  <url>
    <loc>https://itbrief.com.au/story/zebra-study-links-ai-to-frontline-productivity-gains</loc>
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      <news:publication>
        <news:name>IT Brief Australia</news:name>
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      <news:publication_date>2026-07-29T13:52:00+12:00</news:publication_date>
      <news:title>Zebra study links AI to frontline productivity gains</news:title>
      <news:keywords>New Zealand (NZ), Productivity, Manufacturing, Digital Transformation, Zebra Technologies, Financial results, Industry 4.0, Supply Chain, Australian, Artificial Intelligence (AI), Retail, Logistics, Oxford Economics, Intelligent operations, AI Adoption, Labour, Automation, Shipping, Customer Expectations, Point of Sale (POS), Employee Retention, Workflow Automation</news:keywords>
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