Story image

Australian startup scores analytics contract for Workplace by Facebook

26 Apr 2017

An Australian startup has scored a deal with Facebook to be the first global platform to offer analytics through Workplace by Facebook.

SWOOP Analytics is a Workplace by Facebook technology partner, which means it can offer analytics for businesses that want to boost collaboration between employers and employees.

Workplace, a communications platform that ‘helps organisations get more done’, has a number of clients across Australia and New Zealand, including Countdown, Burger Fuel, the nbn and Telnet.

Swoop will provide analysis of how effective a specific organisation’s communication skills are, as well as connectivity, relationships and social capital.

It works by delivering more than 30 pre-configured indicators that help employees become better collaborators. The company originally delivered analytics to Yammer users, but now the company is bringing those analytics to Facebook.

“Workplace helps organisations break down traditional business hierarchies, improve staff engagement and boost connectivity and collaboration. Using SWOOP gives companies the ability to analyse the effectiveness of their communication and gives guidance to employees on how to be better collaborators in the workplace,” explains SWOOP Analytics Chief Executive Cai Kjaer.

He believes that the analytics will help organisations use Facebook in better ways as information sharing, innovation and problem solving are trackable. It could potentially provide a greater return on investment for organisations.

Swoop analytics have been developed with input from ethics specialists to consider privacy. Academia will also research how Enterprise Social Network impacts organisational performance.

The company is also looking to roll out the analytics platform on Workplace by Facebook with multinational companies.

Swoop was launched in 2014 and is based in Sydney. It also has offices in London and Seattle.

How Red Hat aims to accelerate business value with container technologies
Red Hat announced that leading global companies are creating, extending and deploying integration services across hybrid and multicloud environments using agile integration architectures based on Red Hat technologies.
IT employers having to up salaries and bonuses to attract talent
As the modern economy relies increasingly on data, it’s certainly a good time to be working in IT.
Red Hat expands integration product capabilities
Adds end-to-end API lifecycle support and new capabilities for agile integration across hybrid architectures.
Electric car infrastructure needs to be a high priority
“Australians should be able to drive all over this massive nation with complete confidence in a zero-emission vehicle.”
Oracle updates enterprise blockchain platform
Oracle’s enterprise blockchain has been updated to include more capabilities to enhance development, integration, and deployment of customers’ new blockchain applications.
BMC adds IBM Cloud, Watson to Helix solution
BMC Helix with IBM Watson delivers cognitive insights across structured and unstructured federated knowledgebases.
Hyundai works with IBM to create a new blockchain-based platform
The network for commercial financing will supposedly provide participants with a single view of all the transactions happening in the network.
Why businesses should invest in energy automation
In industrial applications digital transformation allows businesses to do more with less.