Legacy commerce systems are holding organisations back, causing them to miss out on at least $2 million in sales, according to a new report by Salesforce-native commerce provider CloudCraze.
The company released its 2017 B2B Digital Commerce Imperative Report and found that 70% of businesses lost business because of an ordering-specific pain point, while 31% have lost out on $2 million in sales.
The company says this is because organisations are relying too heavily on outdated commerce systems, showing that more than 65% of respondents updated their systems more than two years ago – before the maturation of Software-as-a-Service (SaaS).
CloudCraze says old legacy systems are roadblocks to digital transformation and do not allow for optimised and flexible purchase experiences.
The report identified “pain points”, which included cost efficiency (37%), seamless, omni-channel customer experience (35%), gaining a holistic view of the customer (31%), effectively using commerce data (30%) and employee IT knowledge for platform management (28%).
The report concludes that organisations need to focus on cloud-based commerce systems.
“Companies that aren’t yet online or are thinking of replatforming can learn from the mistakes of early adopters and implement a flexible, customer-centric, cloud-based solution. In contrast to the on-premise, ERP systems used by most B2B businesses today, cloud-based systems are quick to market, and allow for agile enhancements,” the report says.
B2B brands should: