Story image

Business assurance vital for digital transformation

21 Sep 2016

Companies need to have an assurance strategy. If they don’t, they don’t just risk losing millions of dollars, they lose trust.

That’s the opening word of Jim McNeil, global chief marketing officer for NetScout.

McNeil says that while current trends imply taking risks and taking chances is key to surviving digital transformation, IT decision makers need to make sure their risks are backed up.

“If you describe the CIO job description, where does it say take chances? It doesn’t,” McNeil says.

“You have to make sure the business stays running. You can’t innovate if you don’t have an assurance strategy,” he says.

Paul Barrett, NetScout chief technology officer for Enterprise, says the mission for NetScout is to provide its customers with business assurance.

And that’s where nGeniusONE comes in.

nGeniusONE is NetScout’s real-time information platform, designed to ensure security, manage risk and drive service performance.

“We estimate we’ve invested around 400 man years in this product,” says Barrett.

The solution is comprised of service triage, proactive monitoring and deployment readiness.

Service triage isolates problems to the network, application or server.

“We identify a problem as quickly as possible - we want to gain sufficient information to resolve that problem,” Barrett explains.

“This translates directly to saved dollars, or saved customers, if you get it right.”

Proactive monitoring ensures that you always know how your applications and networks are performing.

“It really is about constantly monitoring, because the world changes; you have to scale in and out,” says Barrett.

Barrett says digital transformation projects really have the opportunity to disrupt the network and other services.

With NetScout’s solution, users are able to closely monitor their trail deployments and ensure trouble-free operation and continuous improvement through monitoring.

“If you build nGeniusONE into the product, you stand a better chance of being successful,” Barrett notes.

“We have the ability to ensure that new services meet the expectations of the business,” he adds.

Mike Serrano, senior product marketing manager for NetScout, says the company is looking at how they can help service providers navigate their strategic transformations.

NetScout deals with more than 165 service providers in 46 countries.

“Service providers are undergoing a strategic transformation unlike what they’ve seen in the past,” says Serrano.

“It’s software driven, it’s Internet of Things and it’s the cloud. It’s millions of devices coming online,” he explains.

“Service providers want to remain the platform for innovation for the industries they serve.

They want to maintain a world-class customer experience for their clients,” he says.

To address these challenges is quite a task, Serrano states.

“These networks are becoming much more complex. Add to that new competitors, the Googles, the Facebooks - there is a lot of competition and consumers have choice and limited budgets,” he adds.

Cryptomining apps discovered on Microsoft’s app store
It is believed that the eight apps were likely developed by the same person or group.
A multi-cloud approach - what is in it for me?
OVH CEO Michel Paulin explains the benefits of a multi-cloud approach to an organisations digitalisation and what to consider before implementation.
IDC: Top 10 trends for Australia’s digital transformation
The CDO title is declining, 35% of us will be working with bots, the Net Promoter Score will be key to success, and more.
Why the IT service integration market is becoming highly automated
"The SIAM market is not large, but it is one of the fundamental pillars of every digital transformation strategy."
Intel and Rakuten partner to address 5G network gap
“We believe this full end-to-end virtualised network will help us to shift away from reliance on dedicated hardware and legacy infrastructure.”
Exclusive: How Australian businesses can foster customer loyalty with CX
From boardrooms to meeting rooms, there’s an overwhelming recognition of the importance of CX, particularly when it comes to building customer loyalty.
Spoofs, forgeries, and impersonations plague inboxes
It pays to double check any email that lands in your inbox, because phishing attacks are so advanced that they can now literally originate from a genuine sender’s account – but those emails are far from genuine.
HCL and IBM collaborate to encourage global hybrid cloud uptake
HCL announced a collaboration with IBM designed to help advance the hybrid cloud journeys of organisations worldwide.