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Business must become 'sentient' if they want to keep up

31 May 16

Organisations are struggling to keep up with the ever-changing pace of the business world, despite wanting to be faster and more agile.

That’s according to Teradata, who says real-time action and self-service functions are not today’s business strengths, and are holding organisations back.

In order to achieve the speed and responsiveness required to keep up, Teradata says businesses must aim to optimise human intervention when it comes to analysing data.

Teradata refers to this as being a sentient enterprise. 

According to Alec Gardner, general manager, advanced analytics, ANZ Teradata, the ‘sentient enterprise’ concept was developed by Oliver Ratzesberger, president of Teradata Labs, and Professor Mohan Sawhney at the Kellogg School of Management at Northwestern University.

Gardner says the sentient enterprise can listen to data, analyse it, and make autonomous decisions at a massive scale in real-time. It will evolve constantly as its intelligence becomes more sophisticated. 

Garner says there are five key benefits of becoming a sentient enterprise: 

  • Improving agility. Being sentient lets businesses cut data analysis cycles down so users create, test, and experiment seamlessly without the need to create data silos or extract data outside the analytical domain. 
  • Adopting a behaviour-centric mindset. Being sentient loosens the reins on the data-gathering process so it can adapt and respond to the world in real time. Organisations can then study the behaviour of individuals and systems as a whole to look for behaviour patterns that can lead to new insights. 
  • Fostering collaboration. A sentient enterprise can more efficiently sift through and prioritise corporate knowledge, and execute analytics. 
  • Building repeatable processes. Analytic processes embedded in apps that can be created by a team of one and used by thousands can deliver massive efficiencies to an organisation. 
  • Enabling autonomous decision-making. Sentient enterprises deploy algorithms at scale that empower businesses to be more agile while reducing risk and containing costs. 

“Teradata integrates best of breed, scalable open-source and commercial technologies so the sentient enterprise can be agile and collaborative without the barriers of legacy information silos,” Gardner adds.

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