Story image

Cloud e-commerce platform enhances tie-in with Amazon marketplace

26 Feb 2018

Magento has announced the addition of sales channel capabilities that will allow merchants to manage inventory on Amazon directly from Magento Commerce.

The company provides cloud e-commerce platforms-as-a-service to merchants and brands across B2C and B2B industries.

Merchants will gain access to tools that direct product distribution and visibility, provide competitor reporting, and generate pricing recommendations, all designed with the aim to increase sales revenue.

Since the launch of Amazon Australia, shopping traffic has risen by 90% to over 14 million visitors.

As Amazon continues to command greater share of online retail sales, merchants are increasingly adopting strategies to grow sales on third-party marketplaces.

In a recent Magento study, 92% of merchants surveyed said that they expect to grow their Amazon sales channel revenue over the next twelve months.

“With a majority of consumers starting product searches directly on marketplaces like Amazon, this is a tremendous opportunity for merchants to help consumers discover their brand and buy their products,” says Magento Commerce CEO Mark Lavelle.

“This enhanced capability from Magento helps merchants simplify the listing process, and measure the value gained from this important channel.”

The new Magento sales channel capability allows merchants to use Amazon’s catalog data for storefront enhancements; automatically match products and list them across Amazon’s North American, APAC, and European marketplaces; manage listings across marketplaces; and synchronize order status, tracking information, customer data, and cancellations.

It also offers pricing strategy features that allow merchants to access detailed reporting on competitor pricing and use tools designed to increase product visibility and sales, and deploy custom repricing tools to keep pricing competitive.

“Consumers want to buy where and when it’s most convenient for them,” says Customer Paradigm founder Jeff Finkelstein.

“We are seeing a lot of excitement and demand from Magento merchants to make marketplaces a part of their holistic sales channel approach. This new capability is integrated into the core platform and provides a powerful toolset to drive results in channels like Amazon.”

Magento Commerce has been named as a top provider on the Internet Retailer Top 1000, the B2B 300 and the Top 500 Guides for Europe and Latin America.

The new capability will be more broadly available for all merchants on Magento 2 later this year.

Cloud application attacks in Q1 up by 65% - Proofpoint
Proofpoint found that the education sector was the most targeted of both brute-force and sophisticated phishing attempts.
Huawei picks up accolades for software-defined camera ecosystem
"The company's software defined capabilities enable it to future-proof its camera ecosystem and greatly lower the total cost of ownership (TCO), as its single camera system is applicable to a variety of application use cases."
Gartner: Good talent put off by old tech
Technology now ranks in the top ten reasons Australian employees will leave their current role, according to Gartner’s 4Q18 Global Talent Monitor.
App downtime costs businesses over $700k per event
One hour of business-critical application downtime can cost larger companies $144,062.52 per hour, with an average repair time of over five hours.
Why application downtime costs Aussie businesses more than $762,000 on average
“These findings highlight the critical need for all Australian businesses to ensure ongoing monitoring of applications."
How AI is changing the medical industry
With NVIDIA Clara, developers can speed up their medical imaging applications and implement AI.
The Data Literacy Project expands its library of free courses
Upskilling the workforce in data literacy is fundamental to unlocking business growth.
Digital experience managers, get excited for Adobe Summit 2019
“Digital transformation may be a buzzword, but companies are trying to adapt and compete in this changing environment.”