IT Brief Australia - Cohda strengthens team as CAV markets surge

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Cohda strengthens team as CAV markets surge

Connected autonomous vehicle (CAV) technology company Cohda Wireless has recruited international marketer Andrea Ash to accelerate its growth in global automotive, mining and smart cities markets.

Adelaide-based Cohda Wireless, which has offices in the US and Europe, is poised for growth during 2018 as CAV markets mature, with former technology trials becoming real-world products.

Andrea joins Australia-based Cohda Wireless after working in the US for 17 years, with roles including Regional President at Bosch Power Tools North America; Head of Bosch Power Tool Brand North America, and Vice President Marketing at Dremel. 

Andrea brings persuasive communication skills and global experience in marketing, product development, sales and operations for B2B and B2C in both industrial and retail channels.

As Vice President Marketing at Cohda Wireless, Andrea is responsible for communication, product roadmap development, pricing and setting strategic direction based on market insights and trends.

Cohda Wireless CEO Paul Gray said Andrea’s global experience would accelerate the company’s market penetration.

Gray states, “Andrea enables us to better communicate that Cohda is a global leader in CAV technology in the automotive, mining and smart cities sectors.

“Various CAV markets are now starting to mature, with former trials becoming real-world products.” 

“Adding to Cohda’s deep expertise and proven technology in this space, Andrea’s experience and cross-industry insight will equip us to better align our offerings to meet these emerging market needs.”

Since 2004, Cohda Wireless has worked with CAV technology, with applications for connecting vehicles, infrastructure and pedestrians. 

In 2013, Cisco and NXP Semiconductors invested in Cohda Wireless to advance the company's intelligent transportation systems (ITS) and car-to-X communications.

Cohda’ssoftware solutions connect vehicles to each other and to smart city infrastructure, enabling accurate vehicle positioning, and cooperative collision avoidance and congestion reduction. 

Cohda technology allows vehicles to see around corners, know where they are without GPS, and interact with traffic infrastructure seamlessly in real time, making cities smarter and their streets safer.


Ash says, “Whether it’s cars, cities or mining companies, Cohda’s intelligent transport systems deliver a multitude of proven benefits that will lead us into a better world.

“It’s an incredibly exciting space to work in, with Cohda’s technology enabling its customers to transform cities and highways, delivering improved safety, and reducing congestion and emissions for a safer, more efficient and environmentally sustainable transport system."

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