itb-au logo
Story image

commercetools expands to Australia, builds Sydney data centre

Next-generation commerce software firm commercetools has announced its arrival in Australia, as part of its global expansion across the US, Europe and Asia Pacific. 

The expansion comes following a USD$145 million investment boost from Insight Partners in October 2019. 

The company will launch a new regional data centre in Sydney next month. 

Using the GDP/Google Cloud Platform the data centre will support customer growth in Australia and New Zealand, delivering digital experiences for customers while complying with the requirements of data privacy laws.

Joshua Emblin has been appointed the territory sales manager for the Australian business. He will be responsible for building a dedicated team out of the company’s Melbourne hub.

He is responsible for building on early success in Australia and New Zealand with clients including a major aviation industry player. Drawing on his extensive experience in retail and commerce technology to spearhead growth, he will focus on further developing commercetool’s local partner network and growing his team with a number of strategic hires.

“The demand for true modern commerce platforms is globally growing, which is why we are investing in new regions like Australia and New Zealand,” says Dirk Hoerig, CEO and co-founder, commercetools.

“Thanks to our recent funding we can seize the opportunity to accelerate our expansion into new markets with the right people and resources, including a new state-of-the-art data centre for Australian and New Zealand customers. With Joshua at the helm, we can enable more businesses to overcome the challenges of keeping pace with the new digital landscape and changing buyer demands, providing an engaging commerce experience for today’s consumers," he says.

Emblin joins commercetools from digital commerce specialist Tryzens.

 “The market is already showing a lot of interest in commercetools’ cloud-native, headless and API-first commerce platform as local businesses look to move away from existing tech stacks in favour of platforms that are more agile," Emblin says.

“I look forward to building a strong regional footprint by helping these businesses evolve their digital commerce for more engaging, more profitable commerce experiences that are easier and quicker to build, grow and manage.”

commercetools was launched seven years ago, and its portfolio of customers include global brands such as Audi, PADI, and REWE.

The commercetools platform enables customers to add commerce to channels and devices beyond traditional webshops and integrate commerce into mobile apps, online games, AR/VR and social media channels as well as any internet-connected device such as kiosks, wristbands, or automobiles.

Story image
How to keep office equipment safe in the COVID-19 era
In addition to basic hygiene procedures like mandating the use of hand sanitiser and encouraging the use of masks, organisations can minimise the risk of cross-contamination and infection when employees are using shared devices.More
Story image
E-waste becoming a massive issue for businesses, so what can be done?
E-waste is a global concern, and is quickly becoming a crisis of its own, the researchers state. In fact, more than 53 million metric tons of e-waste was produced in 2019.More
Link image
How to supercharge digital transformation with Azure training
Cloud computing is proliferating fast in New Zealand, but many organisations are being held back by limited knowledge. Power up your transformation with Auldhouse's Azure training classes.More
Story image
The cybersecurity risks that come with re-onshoring Australian manufacturing
As technology such as IoT, robotic process automation (RPA) and artificial intelligence (AI) reshapes the manufacturing landscape, organisations are simultaneously put at an increased risk of a cyberattack.More
Story image
Digital Realty's Window to Australia event celebrates Sydney's rise as epicentre for data centres
As the city accounting for 65% of Australia’s financial services activity, Sydney will inevitably be at the centre of the new data centre wave.More
Story image
Environmental Intelligence sector increasingly important, report states
The EI sector is emerging as one where technology meets real-world challenges, and is set to become more significant as climate change and environmental issues dominate public interest, the report states.More