Story image

Consumer-Centric Ecosystems for Consumer Goods Manufacturers and Retailers

13 May 16

Article by Robert Hetu, Gartner Research Director

Fellow Gartner analyst Ellen Eichhorn and I partnered on new industry vision research to highlight the changing landscape of retail and consumer goods industries.  Consumer-centric ecosystems will enable manufacturers and retailers to engage people of all ages, races and income levels to experience the digital acquisition of goods and services. Developing these ecosystems will help CIOs to more directly enable strategic digital business transformation.

Key Challenges

  • CIOs must adopt a modular and inclusive approach for their enterprises’ digital portfolios, considering neighbourhoods, income levels, cultures and age differences. Having these granular insights allows for laser-focused marketing to specific consumer subsegments.
  • CIOs must gain an understanding of the consumer behaviour patterns that drive consumer-centric ecosystems.
  • CIOs must develop a portfolio of products and services that supports consumer-centric ecosystems.

CIOs and IT leaders:

  • Work with a team of business and IT leaders to create an industry vision for consumer-centric ecosystems. Do it with a sense of urgency and simplicity, and limit details or concerns of feasibility.
  • Research how other industries — such as automotive, insurance and direct door-to-door — have become savvy in identifying and reaching their target consumer groups. Identify best practices, differentiation and overlap.
  • Identify key differentiators within your consumer base that can facilitate direct appeal to a common set of needs.
  • Design a malleable construct to allow flexibility in the ecosystem structure. Requirements may change many times, based on the findings above.

Identify an architecture and applicable toolsets to enable the agile and rapid development of modular, consumer-centric ecosystems.

Read the complete research note here:

Industry Vision: Consumer-Centric Ecosystems for Consumer Goods Manufacturers and Retailers

Article by Robert Hetu, Gartner Research Director

AWS awarded protected level certification by the ACSC
“Cloud technology is in huge demand, and in line with that, the ACSC is also evolving its programs to continue lifting cybersecurity standards across the whole Australian economy."
Why the optical transport equipment market is on the rise
The cumulative spend on optical transport equipment during the next five years is projected to grow by 16%.
Tongan fibre-optic cable outage relieved by satellite
Recently Tonga suffered an outage in the submarine cable network that connects the island nation to the outside world.
IoT: Productivity boost or Pandora’s Box of security issues?
Organisations have begun using IoT to track assets, improve efficiency, boost customer service and gain greater insight into their operations.
Can you spot the phish? Google's quiz puts you to the test
The quiz may not be as clear-cut as you think - but that's exactly why you should do it.
FalconStor announces AWS integration
"While competitors provide narrower proprietary or niche solutions, FalconStor thinks differently about data storage."
2019 network predictions for service providers
There are a number of key events set to impact the IT industry this year – but 5G won’t be one of them.
Veeam expands cloud data management capabilities for IBM, AWS and Azure
The new capabilities supposedly deliver cost-effective data retention, easy cloud migration and data mobility.