Story image

Engagement and efficiency are the key drivers of IoT adoption

27 Oct 16

Ovum’s ICT Enterprise Insights 2016/17 report shows a clear desire to use emerging Internet of Things (IoT) technologies to improve customer experience and engagement, as well as to drive greater operational efficiencies within IoT technology adopters’ own organisations. Vendors would do well to play up their capabilities in these areas to increase adoption.

The customer is king, maybe

In the broadest view, businesses see improvement of customer engagement and experience as the most immediate priority for IoT deployment, with improvements to operational efficiency a close second. Respondents selected customer engagement as the top driver of adoption 26.96% of the time, versus efficiency at 25.75%.

This ratio does not hold across all regions, however; closer examination of the data reveals an east-west divide in priorities. Eastern Europe and the Russian Federation, Latin America, the Middle East and North Africa, sub-Saharan Africa, and Western Europe all favor customer experience and engagement, with Latin America showing the strongest desire with 31.67%. Australasia, North Asia, South Asia, and Southeast Asia all lean toward operational improvement, especially Australasia with 30.59%. In North America, the split is nearly even: 27.31% favour customer applications and 27.41% favour operations. Technology vendors seeking to win IoT business must know their markets and be able to fulfill two very different types of need.

It is also worth noting that operational efficiency was not always the runner-up in the priorities race. Latin America, the Middle East, and North Africa all chose strategic decision-making based on actionable insights as their secondary focus over operational efficiency. In Southeast Asia, it tied for first with operations. This further muddies the waters and emphasises the need for a considered and intelligent approach to increasing IoT adoption.

Article by Marshall Lager, Ovum

WatchGuard’s eight (terrifying) 2019 security predictions
The next evolution of ransomware, escalating nation-state attacks, biometric hacking, Wi-Fi protocol security, and Die Hard fiction becomes reality.
Why the adoption of SAP is growing among SMEs
Small and medium scale enterprises are emerging as lucrative end users for SAP.
Exclusive: How the separation of Amazon and AWS could affect the cloud market
"Amazon Web Services is one of the rare companies that can be a market leader but remain ruthlessly innovative and agile."
HPE extends cloud-based AI tool InfoSight to servers
HPE asserts it is a big deal as the system can drive down operating costs, plug disruptive performance gaps, and free up time to allow IT staff to innovate.
Digital Realty opens new AU data centre – and announces another one
On the day that Digital Realty cut the ribbon for its new Sydney data centre, it revealed that it will soon begin developing another one.
A roadmap to AI project success
Five keys preparation tasks, and eight implementation elements to keep in mind when developing and implementing an AI service.
The future of privacy: What comes after VPNs?
"75% of VPN users said they are seeking a better solution for cloud networks."
'Public cloud is not a panacea' - 91% of IT leaders want hybrid
Nutanix research suggests cloud interoperability and app mobility outrank cost and security for primary hybrid cloud benefits.