Exeed will distribute Acronis True Image consumer backup solution, and will provide training, support, and marketing assistance to retailers, resellers, and business partner

Acronis have recently announced a new partnership with Exeed to bring their new generation data protection technology to ANZ home users and small office home office (SOHO) customers.

Exeed will use its distribution muscle to put the innovative personal backup solution, Acronis True Image 2017 New Generation, on the shelves of Australi and and New Zealand stores while bundling it with other software and hardware products.

Exeed will also provide training, support, and marketing assistance to enable retailers, business partners, and resellers to meet the growing demand for data protection services in the home user and SOHO space.

A survey recently conducted by Acronis revealed the need for an effective data protection solution in this market space. In Australia, 72% of the respondents said that they worry about the safety of their data, while 53% said they wouldn't know how to restore personal data if it's lost. Moreover, 56% said they were not aware of ransomware, the most aggressive cyber security threat the world is facing today.

Managing director of Exeed, Justin Tye says they see a big opportunity out there to take advantage of with a great backup product.

“There is nothing else like this on the market while there is a clear need for easy tools to protect customers' data,” Tye says.

“Backup is very valuable. It doesn't take more than one incident to understand that a small fee you pay for an Acronis True Image license is nothing compared to hundreds or thousands of dollars you would lose recovering data without a backup.

Tye says they believe consumer data loss protection is vital today, as home users become more mobile and are increasingly at risk of losing precious data from theft, damage or viruses.

“We are looking forward to working with Acronis and helping them to develop their retail business via our experienced retail sales organisation,” Tye says.

Acronis general manager for ANZ, Tony Drewitt shares these sentiments.

“It's a major step forward in promoting Acronis' consumer products in the region and Acronis will support Exeed's efforts in making it easy for customers to protect their digital memories and important documents,” Drewitt concludes.