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F5 appoints new APAC channel exec

09 Jun 2020

F5 has appointed Edgar Dias as Asia Pacific channel and partnerships regional vice president. 

In this role, he will drive the company’s channel and partners strategy across the region and scale the company’s partner ecosystem.

Dias joined F5 in 2018 as F5 India and SAARC (South Asian Association for Regional Cooperation) regional vice president responsible for scaling the business operations and bringing multi-cloud application services offerings and managed security services to Indian enterprises. 

In this role, he has overseen significant revenue growth in the region, delivered superior customer experience, and successfully expanded F5’s footprint across India and SAARC.

“Partners have always been a key part of F5’s overall growth strategy. With this appointment, I am excited to take our partners ecosystem to the next level – accelerating growth and offering greater value to our partners,” says Dias. 

As digital transformation continues to be a strategic aspect of customers’ business plans, a healthy partner network is critical in enabling customers’ technology transformation.  

In the past two years, F5 has made significant investments across the channel and partner organisation, including the launch of Unity+ channel partner programme last September. 

Under Dias’ leadership, F5 will continue to place strong emphasis on channel and partnerships across Asia Pacific.

Dias brings over 25 years of experience to the role.

Prior to F5, he was the managing director for India & SAARC at ServiceNow and earlier, at Brocade Communications.

F5 is an application delivery company that operates globally.

Its specialises in the delivery, security, performance, and availability of web applications and continues to grow as the cloud-based application market grows.

According to a recent survey by F5, organisations are adopting more application services designed to accelerate deployment in public cloud and container-native environments, like service mesh and ingress control.

The 2020 State of Application Services: Asia Pacific Edition report, indicates this trend will accelerate as organisations become proficient in harnessing the data their application ecosystem delivers — creating advanced analytics capabilities and better business outcomes.

Key findings from the report include:

  • 82% of organisations in Asia Pacific (global: 80%) are executing on digital transformation, with increasing emphasis on accelerating speed to market.
  • 86% of organisations in Asia Pacific (global: 87%) are multi-cloud and most still struggle with security.
  • 71% of organisations in Asia Pacific (global: 73%) are automating the network to boost efficiency.
  • 68% of organisations in Asia Pacific (global: 69%) are using 10 or more application services.
  • 63% of Asia Pacific organisations (global: 63 percent) still place primary responsibility for app services with IT operations, yet more than half of those surveyed are also moving to DevOps-inspired teams.
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