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FinancialForce appoints new MD of operations for 'high growth' ANZ region

23 Nov 2016

 FinancialForce is looking forward to bigger regional growth as the company welcomes Simon Peterson, the company's new managing director of operations for Australia and New Zealand.

FinancialForce, a cloud ERP provider on the Salesforce platform, says Peterson will accelerate the company's customer-centric business values throughout ANZ. He will also lead the local team to drive what the company calls the next 'high growth region'.

Peterson says he chose to work with FinancialForce because it has clear drive and vision to help businesses become customer-centric, and the voice of the customer is now amplified.

“The ANZ region has been quick to embrace cloud technologies and there is an enormous opportunity for FinancialForce. We have built a foundation here in the last year and now it is time to accelerate growth and build on the success of the Salesforce ecosystem in ANZ," Peterson says.

Hr brings more than 25 years of global experience in the software industry. He was chief revenue office and general manager at PropertyIQ. He has also been ANZ area vice president for commercial sales at, and spent 20 years with SAP in various senior positions.

Joe Fuca, FinancialForce president of worldwide field operations, says Australia and New Zealand are prime locations for customer base expansion.

"Simon is the perfect person to expand this growth initiative due to his passion and experience in ERP, and his track record leading SaaS sales and professional services teams. Simon’s customer-first approach and Salesforce expertise are critical elements to help us achieve the growth and success we envision for FinancialForce in the ANZ region," Fuca says.

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