IT Brief Australia - Forrester Wave report champions Emarsys as strong performer in B2C marketing

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Forrester Wave report champions Emarsys as strong performer in B2C marketing

The 'Forrester Wave Cross-Channel Campaign Management, Q2 2016 Report' has highlighted some of the best-performing cloud marketing providers in the B2C market.

The report, which surveyed 15 cross-channel campaign management providers, used scores across criteria including content management, ecommerce, user experience and web management.

Emarsys, a global provider of cloud marketing software for B2C companies, believes its hard work has been rewarded through recognition as being named as a Strong Performer in the report.

Feedback from the report states that Emarsys customers appreciate partner dedication, team synergy and the clarity to which the report says customers can “apply customer data to ‘brand equity and enhancement’ versus transactions which is ‘a critical differentiator in a mobile-driven market.’”

The report also says the positive result also reflects the way Emarsys implements consistent mobile and online shopping systems, as well as a simple, user-friendly UX for "brand marketers who want to design both interactive and long-term campaign strategies, with predictability into which customers, products, and channels provide the highest conversion opportunities.”

“We believe our ranking in Forrester's Cross-Channel Campaign Management Wave is a validation of our company’s vision, enabling one-to-one interactions between marketers and consumers across all channels,” Hagai Hartman, Emarsys CEO, says.

Hartman says its focus on growth through innovation, customer dedication and personalisation across all channels has brought the company success for its 1500 clients in 140 countries.

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