Genesys Laboratories has appointed a new managing director and VP of sales for its ANZ operations as the company hopes to take its services "to the next level" in the region.

Gwilym Funnell, former senior vice president for Telstra's software group, will bring more than 20 years experience in IT and telecommunications. His work with Telstra also enabled to work alongside Genesys solutions through their strategic partnerships.

“Gwilym comes into this role with a strong background in strategy development and execution, and a proven track record leading organisations to achieve growth. Working closely with our Australia and New Zealand leadership team, Gwilym will provide a solid foundation to provide the direction we need to continue taking Genesys to the next level in ANZ," says Keith Budge, Genesys managing director, Asia-Pacific.

Funnell has also been responsible for forming Mitel Networks and March Networks, transforming the companies from startups to IPOs across the Asia Pacific region.

Based in Sydney, he will also join Genesys Asia-Pacific-Japan leadership team to further the company's growth in the region.

“We're amidst a digital revolution and everyone is looking to build a digital business. Genesys is setting the standard when it comes to customer experience and expectations; beyond building a digital business, Genesys helps organisations drive customer and employee engagement, and business optimisation. Supported by a great team and talented people, I'm thrilled to be joining Genesys,” Funnell says.