Digital transformation has already hit many organisations, changing the business, its culture and market position entirely. According to UXC Consulting, change is set to become the new normal and businesses must find ways to use it to their advantage.
Tom Hayes, regional director of UXC Consulting in NSW, says change will become exponential in the future because we now have the technology to deliver on big visions.
“Additionally, boards and C-level executives now embrace IT initiatives, elevating them to the level of overarching strategy as opposed to seeing IT as a tactical tool,” says Hayes.
UXC Consulting has identified three ways to successfully change:
Businesses must recognise waves of change and use them to transform their relationship with the market. There are three key leverage points to consider:
- Design drives innovation.
- Data drives insights.
- Devices drive connection.
2. Organisational adaptability through platforms, people, and partnerships
- Platforms. A platform delivers a set of integrated services rather than just integrated technology, and it can grow to provide additional services. Platforms reduce time and risk to delivery of value, and provide a mechanism for compounding ongoing internal and external investments to increase the range of services delivered through the platform.
- People. Getting the right people on board is key to success, which makes it important to evaluate potential new hires for leadership abilities rather than just existing skill sets.
- Partnerships. Well-chosen partners can supply the skills and platforms that the business cannot or does not want to supply.
3. Cultural resilience through simplification, speed, and sustainability
- Simplification. This creates focus and minimises complication, chaos, and cost. To drive simplification, ask more questions to eliminate misunderstandings.
- Speed. It’s important to move at a tempo that is appropriate to the market, the organisation, and the wave the organisation is riding. It’s important to get faster and better at the things that matter to the success of the business.
- Sustainability. Organisations should build a culture that considers both the short- and long-term when engaging with the marketplace, developing people, deploying platforms and choosing partners.
“To successfully achieve digital transformation, businesses must develop the necessary aptitudes and attitudes to recognise and seize opportunities, coping with failure or setbacks along the way," adds Hayes.
“Clarity is key for digital disruption. It can’t be a one-off event; disruption needs to transform markets, organisations, and cultures for a better future.”