Hills has won exclusive distribution rights for video content analytics vendor Ipsotek across Australia and New Zealand.

The new deal will see Hills offering Ipsotek's advanced video analytics product suite.

Mark Shannon, Hills vendor business manager, says Ipsotek's product suite complements the distributor's range of VMS solutions.

“Video content analysis (VCA) provides a powerful set of capabilities to allow users to maximise their investment not only in video surveillance, but also allows use in business analytics for marketing and other commercial purposes,” Shannon says.

He says Ipsotek's VCA adds a dimension to a surveillance system ‘that turns heads and provides a level of intelligence we have only heard about'.

“Well, now it is here.

Hills showcased the new offerings at the recent Security Exhibition and Conference 2015 in Melbourne, receiving positive responses from end-users.

Bill Flind, Ipsotek chief executive, says the companies are already working closely together in several key government and commercial projects.

Flind says Hills are ‘market leaders in the region and have the experience and commitment to deliver and support our advanced video analytic solutions in all of the key vertical market areas'.