Story image

IBM Watson sets sights on video in the cloud

27 Apr 17

IBM is taking its Watson technology to video analysis, this time for the benefit of video producers.

The company will roll out a Watson-enabled cloud service that will extract insights from video with an analysis level ‘not previously possible’.

Watson’s cognitive capabilities will provide deep analysis and extract metadata such as keywords, concepts, visual imagery, tone and emotional context.

IBM states that because the AI engine can analyse concepts, language, emotions and visual analysis, the semantic cues can help the platform segment videos into logical scenes.

Behind the scenes, the service uses Watson APIs such as Tone Analyzer, Personality Insights, Natural Language Understanding and Visual Recognition.

According to IBM, there is now a deeper understanding of both content and context.

“We are seeing that the dramatic growth in multi-screen content and viewing options is creating a critical need for M&E companies to transform the way content is developed and delivered to address evolving audience behaviours,” comments Steve Canepa, general manager for IBM Global Telecommunications, Media and Entertainment industry. 

Video producers will be able to identify each scene to attract viewers and advertisers for campaigns.

Last year IBM Research used Watson APIs to create a ‘cognitive movie trailer’ to demonstrate how it can learn from previous trailers. It was able to find what made those trailers effective and use them to create its own trailer.

“Today, we’re creating new cognitive solutions to help M&E companies uncover deeper insights, see content differently and enable more informed decisions,” Canepa continues.

IBM Watson has also recently been applied to cybersecurity and corporate device management in the last few months.

Watson spent a year learning cybersecurity language from more than one million security files. The result will help security analysts use natural language research reports, the likes of which were never accessible to security tools.

IBM expects the latest Watson content enrichment service to be available later this year.

WatchGuard’s eight (terrifying) 2019 security predictions
The next evolution of ransomware, escalating nation-state attacks, biometric hacking, Wi-Fi protocol security, and Die Hard fiction becomes reality.
Why the adoption of SAP is growing among SMEs
Small and medium scale enterprises are emerging as lucrative end users for SAP.
Exclusive: How the separation of Amazon and AWS could affect the cloud market
"Amazon Web Services is one of the rare companies that can be a market leader but remain ruthlessly innovative and agile."
HPE extends cloud-based AI tool InfoSight to servers
HPE asserts it is a big deal as the system can drive down operating costs, plug disruptive performance gaps, and free up time to allow IT staff to innovate.
Digital Realty opens new AU data centre – and announces another one
On the day that Digital Realty cut the ribbon for its new Sydney data centre, it revealed that it will soon begin developing another one.
A roadmap to AI project success
Five keys preparation tasks, and eight implementation elements to keep in mind when developing and implementing an AI service.
The future of privacy: What comes after VPNs?
"75% of VPN users said they are seeking a better solution for cloud networks."
'Public cloud is not a panacea' - 91% of IT leaders want hybrid
Nutanix research suggests cloud interoperability and app mobility outrank cost and security for primary hybrid cloud benefits.