IT Brief Australia - Mobile advertising analytics company opens Sydney office

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Mobile advertising analytics company opens Sydney office

Marchex, a mobile advertising analytics company, has expanded its Australian presence with a new office in Sydney, and has extended its technology facilities to support growing demand for the Marchex Call Analytics platform.

This platform provides enterprise marketers full visibility into mobile’s influence on offline transactions, and over the course of the year the company has added customers in the automotive, home services, publishing and retail industries.

Marchex has appointed digital marketing veteran Daniel Benton as country manager, Australia and New Zealand to lead the ANZ expansion.

Benton has more than 12 years of enterprise-class digital marketing experience leading business development, search and client services teams at some of Australia’s independent digital agencies, including Salmat Digital, The Found Agency and Returnity.

Benton says, “I’m excited to be leading Marchex’s regional expansion in Australia and New Zealand. Marchex Call Analytics elegantly solves one of the most pressing issues facing marketers today: how to accurately attribute and optimise their growing mobile marketing investment.

“The insights and rich call analytics provided from Marchex can help to both drive media efficiency and performance uplifts along with driving customer experience improvements."

“Daniel’s deep understanding of digital marketing and search, as well as his proven track-record in growing digital businesses, will be instrumental to growing our enterprise customer base in Australia,” says Gary Nafus, Marchex chief revenue officer.

Marchex is also bringing channel-specific solutions such as Marchex Call Analytics for Search, the only solution that provides 100% real-time attribution for phone calls from mobile search.

In addition, phone calls are analysed by Marchex Call DNA, the only conversational analytics solution that visually maps, classifies and scores every phone call automatically.

Marchex’s technology facilities and data centre are located in Sydney, and multiple telecommunications carrier relationships support the needs for local and toll-free numbers across Australia, New Zealand and a growing footprint in Asia-Pacific.

Marchex Call Analytics is integrated with marketing technology companies serving Australian marketers.

Marchex’s Sydney office is located at 135 King Street in the heart of the Central Business District, and the website for Australia and New Zealand is http://www.marchex.com/australia.

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