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Neat announces new channel developments in A/NZ to meet growing demand

By Mitchell Hageman
Tue 15 Feb 2022

Video device company Neat has revealed a new A/NZ channel partnership set to enable further growth and help meet the significant demand for its Zoom enabled solutions.

Dicker Data has been announced as one of the company’s key distribution partners for the region, and a variety of other channel-focused growth initiatives have also been revealed with the aim of identifying high priority markets and verticals to deliver effective solutions.

Neat launched two years ago in Norway and has been steadily expanding its reach across a variety of channels and regions. Their specialised video solutions are soon to be certified for Microsoft Teams adding to its current Zoom compatibility and expanding portfolio. 

The company says the new channel partnership strategy will look at targeting a diverse customer base, including large scale enterprises and government organisations through to entrepreneurial start-ups and family-owned businesses. 

With the global pandemic driving an increased demand for video solutions, Neat says having an affordable and easy to use solution will help deliver the best results. KBV research forecasts the APAC video conferencing market will experience 17.8% compound annual growth from 2021-2027, and a recent Frost & Sullivan survey found that 93% of business leaders expect one-quarter or more of their employees to work from home moving forward.

Neat says it will focus on deepening its vertical focus within key sectors, including financial services, healthcare and education. They intend to onboard channel partners who have expertise in these key sectors. 

“Neat continues to change the game for video collaboration by delivering intelligent, creative solutions that work,” says Neat head of Asia Pacific Liam Panizzon.

“We keep it simple, offering six video devices that require one cable, meaning room set up can take minutes not hours or days. This approach extends to the way we work with our partners, reducing complexity. We make it easy for partners to work with Neat, keeping our focus on what matters, delivering exceptional video experiences for our customers.”

Neat provides six video collaboration devices that suit different types of meeting experiences, and the company says that they provide flexibility for a wide range of business situations.

“We know that hybrid working is here for the foreseeable future and businesses need reliable video technology that not only looks good but importantly delivers an exceptional communication experience to ensure people remain productive, regardless of their location,” says Panizzon.

Recently Neat appointed Danielle Rudman, who joined the company as ANZ Channel Manager and will work closely with Neat ANZ Regional Director Paul Falzon. The collaboration will help ensure Neat’s go-to-market plan will support Australia and New Zealand channel partners with the right level of training and marketing investment, creating better customer experiences and outcomes.

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