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Nokia phones lead trust rankings finds Counterpoint research

02 Nov 2020

Counterpoint Research 2020 Trust Rankings have found Nokia devices “ lead the trust rankings based on software, security updates, and build quality,” HMD Global, a Nokia phone distributor, has stated in a release.

The findings are part of Counterpoint Research’s latest whitepaper.

The ranking is evaluated across four pillars including; software, security updates, build quality and device recommendation for enterprises. 

The study considers the performance of each manufacturer in rolling out monthly security updates and software upgrades while assessing the reliability and quality assurance tests that manufacturers put smartphones through to ensure they withstand the test of time.

The highlights from the research found are:

  • For the second successive year, Nokia phones lead the global rankings in providing the latest software and security updates with the highest share of portfolio recommended for enterprises
  • Nokia phones lead across the price tiers in providing the fastest software and security updates
  • Nokia phones are joint first with OnePlus in providing the latest software updates across their portfolio
  • Nokia phones lead in build quality by applying tougher tests than the industry average

“For the second year in a row, research by industry authorities has recognised our unwavering commitment to providing a phone that gets better with time – ensuring that a Nokia smartphone delivers a secure, reliable software experience you can truly depend on,” says HMD Global A/NZ countries manager James Robinson.

“Smartphones have become a device that we rely on to stay connected both socially and professionally, and with 98% of Android smartphone brands still offering inconsistent software and security updates, the performance of Nokia phones continues to be one of our biggest strengths”.

Last month, HMD Global released its ANZ Smartphone and Data Security Report, which found that during the COVID-19 pandemic, Australians (32%) and New Zealanders (43%) said they increased their phone usage to keep in touch with family and friends, making the world more digitally connected than ever before. 

As a result, the need for fast software and security updates have become more important than ever as they continue to play a critical role in protecting smartphone users against phishing attacks such as cybercriminals who impersonated the World Health Organisation in February 2020.

The report also found that when it comes to work devices, security is a key consideration. 

One in five of those employed during lockdown desire a work phone for secure work communications (22% in AU; 27% in NZ), in addition to device security for work data and files (21%). 

This situation calls for an enterprise-grade security solution for data security, to block malware and prevent cyber threats such as phishing attacks.