Pure Storage's channel growth shows no signs of letting up, with a substantial increase in channel partners and channel adoption rates.

According to the vendor, the number of partner sales executives selling Pure Storage increased 124% year-over-year in the calendar year 2015.

In addition to doubling the number of partner sales executives, the average amount sold by a partner sales executive has grown 78% over the past two years, ,according to the company.

Pure Storage says it fosters a culture of active participation for channel partners and includes them in company sales and training events. The vendor annually recognises and rewards partners who have exceeded sales goals including channel-led deals and new customer acquisition targets.

The company recently awarded 25 channel partners in the Pure Storage (P3) Partner Program across the following categories; Pure Winners, Pure Top Performers and Pure Rolex Awards.

P3 provides partners with the tools, training and support, including: a best-in-class incentive framework; a demo purchase programme featuring significant discounts on products differentiated by partner tier; and a Pure Storage sponsored headcount incentive, which Platinum level partners can leverage to accelerate the development of their all-flash storage practice.

David Hatfield, Pure Storage president, says, "It is a privilege to work with our partners day in and day out during such a transformational time in storage and we would not be where we are today without them. This recognition is a testament to the work of our entire channel team."

In March 2016, Pure Storage will host the first annual Pure//Accelerate conference, which will include a Global Partner Forum for partners.

Pure//Accelerate will bring current and future technology/business leaders together to share in a dialogue about what is possible for their businesses and for themselves, according to the company.

Dedicated technical and business breakouts at the Global Partner Forum will offer partners access to the tools and training they need to build out a successful all-flash storage practice, the ability to gain competitive selling knowledge as well as the opportunity to network with other successful Pure Storage partners.