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Rackspace Technology drives the future of cloud services with new category

Rackspace Technology has launched Rackspace Elastic Engineering, defining a new category in cloud services.

The new service model is designed to help customers build and operate modern cloud environments, the company states.

While traditional cloud managed services are fixed scope and focused on infrastructure operations, Rackspace Elastic Engineering is designed to help customers utilise a cloud native approach while delivering ongoing innovation, modernisation, and transformation, in addition to always available support.

Releasing with support of all three major public cloud providers, Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP), Rackspace Elastic Engineering marks the beginning of a significant shift in Rackspace Technology’s approach to managed cloud support, the company states.

At the core of the Rackspace Elastic Engineering model are 'Pods' - groups of nine architects and engineers focused on cloud engineering.

Customers always work with the same Pod familiar with their team and environment, and consume Rackspace Elastic Engineering services by subscribing to fractional capacity from their Pod through flexible monthly tiers.

This delivery model was created to provide high customer affinity and allows the Pod to serve as an extension of the customer’s team while delivering best-practices-led, engineering, and operations services, the company states.

On the drive behind this new model, Rackspace states that as more customers embrace a cloud native approach, their teams are increasingly transforming toward DevOps-focused operating models.

With DevOps approaches, the boundaries between infrastructure and applications, and 'build' and 'operate' have become increasingly blurry.

At the same time, outsourcing contracts aren't always able to provide flexibility for modern cloud adoption, leading to stagnation and inefficient use of cloud technologies.

As a result, organisations are demanding more customised engineering and operations capabilities from their partners.

Recognising these shifts, Rackspace Elastic Engineering encourages an ongoing partnership with customers that’s built on the foundation of agile and DevOps disciplines, and is backed by Rackspace Technology's operational expertise and Fanatical Experience.

Rackspace Technology chief technology officer Tolga Tarhan says, “Customers gain the most from cloud technologies when workloads, teams, and processes are transformed to a more cloud native and agile operating model.

"Traditional managed services struggle to deliver in these environments due to inflexible scope and contract structures.

“Rackspace Elastic Engineering combines our unmatched operational expertise with flexible, modern, cloud native engineering services.”

Rackspace Technology will be hosting an online event, ‘Leveling Up IT Operations for the Cloud Evolution’ to coincide with the launch of Rackspace Elastic Engineering.

Broadly speaking, Rackspace Technology is an end-to-end multicloud technology services company that offers solutions to design, build and operate customers’ cloud environments across all major technology platforms, irrespective of technology stack or deployment model.