IT Brief Australia - The Sitecore experience A/NZ award winners for 2016

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The Sitecore experience A/NZ award winners for 2016

Sitecore has revealed the winners of the Sitecore Experience Awards for 2016.

The Sitecore Experience Awards honour Sitecore customers and their partners who thoroughly demonstrate how their Sitecore solution is delivering an outstanding experience for customers and their own organisation.

Categories for the 2016 awards were Best Content Strategy, Marketing Agility, Real-time Engagement, Best E-commerce Experience, Digital Innovation, Global People’s Choice and the Regional Ultimate Experience.

According to Sitecore, the Best E-commerce Experience award recognises organisations that are delivering a seamless, integrated ecommerce experience that makes the online browsing, selection, purchasing and post-purchasing process seamless, helpful and relevant.

This year’s winner Zip Water and partner Switch showcased personalised product suggestions, evidence of cross-selling and up-selling metrics, an omni-device shopping experience, and optimisation strategies to improve shopping cart conversions

The Digital Innovation award showcases marketing teams that have built a truly customer-centric online environment on the Sitecore Experience Platform.

According to Sitecore, this year’s winner QIC and partner, MullenLowe Profero pushed the boundaries of what’s possible online; delivering a truly unique and useful site designed specifically for how their customers interact online.

For the Marketing Agility award, Canon, with partner Datacom NZ outlined clear before and after scenarios for team output and content publishing times as well as any associated organisational or team advantages, as a result of time/resource savings.

“We were thrilled with the turnout of this year’s Sitecore Experience Award winners,” says Scott Anderson, CMO, Sitecore.

“The depth of innovation, thought leadership and customer-centric thinking was the best yet and we are excited to see how future winners will harness the true power of context marketing.”

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