Software Combined enters Dutch market with Unified Streaming deal

Software Combined has entered the Dutch market, marking its first step into Europe.

Founded in Australia by Dutch entrepreneurs Niek Hoogenhout, Evert den Hollander, and Stefan Jansen, Software Combined has expanded its portfolio by acquiring Unified Streaming, a Dutch streaming technology company based in Amsterdam.

Entry into the Netherlands

The company's founders chose the Netherlands as the gateway to Europe, citing the country's robust technology sector and culture.

Software Combined stated that entering the Dutch market is motivated by more than the founders' personal connections. The Netherlands' strong technology sector, its entrepreneurial culture, and the country's appreciation for specialisation were identified as key factors influencing the decision.

The move into the Dutch market adds to a portfolio that already includes ten companies from Australia and New Zealand.

Unified Streaming acquisition

Unified Streaming, established in 2012 in Amsterdam, is known for its streaming technologies and serves customers such as BBC, Viaplay, and Globo. The company has made significant contributions to the development of standards within the streaming sector and is regarded for its expertise in this niche.

Dirk Griffioen, Chief Executive Officer of Unified Streaming, commented on the acquisition:

"What appeals to us is that Software Combined invests in companies that have identified a niche market and have become true experts in it. That's exactly what our company is. In addition, Software Combined puts strong emphasis on strengthening our team and accelerating our growth. Our team and unique culture are not only preserved, but we are supported to thrive. We look forward to working with Software Combined to further develop our company."

The focus on acquiring companies with established expertise in niche markets was highlighted as aligning with both companies' fundamental principles.

Evert den Hollander, Chief Executive Officer of Software Combined, also welcomed Unified Streaming into the group:

"We are delighted to welcome Unified Streaming to our group. Each of the companies we own serves a clear niche, and Unified Streaming has demonstrated great success in the video streaming space. They have a strong culture and vision and are led by founders who care deeply about their legacy. These three factors make for a great, resilient company. We are not a traditional investor; we are a torchbearer of long-term vision, focused on strengthening and growing what makes a company unique."

European expansion plans

With an established presence in Sydney, North America, Europe, Africa, New Zealand and the Netherlands, Software Combined is looking to expand further in Europe, beginning with the Benelux region. The group confirmed it is in the final stages of two additional acquisitions in this market and is recruiting staff for its Amsterdam office.

Software Combined's approach is to invest in successful B2B technology companies, helping entrepreneurs maintain their legacy while continuing to grow.