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Splunk launches 'partnerverse' programme to empower partners globally

By Catherine Knowles
Thu 21 Oct 2021

Splunk has launched its new Splunk Partnerverse Program, designed to enable the company’s network of more than 2,200 partners to expand technical expertise, demonstrate core competencies with a new badge system, and showcase joint customer success.

Splunk’s active partners can now access the new Partner Program Framework and three initial badges highlighting excellence in Cloud Migration, Zero Trust Services, and Authorized Learning.

The Splunk Partnerverse Program will be broadly available in February 2022 and will support distributors, global system integrators, service providers, original equipment manufacturers, technology alliance partners and value-added resellers.

According to the company, the Splunk Partnerverse Program differentiates partner competencies and enhances offerings across industries, technology and use cases.

It provides access to a benefits designed to deepen customer access and contributions to Splunk, and offers marketing support to position each partner’s offerings and solutions.

As part of the new Splunk Partnerverse Program badging system, participants can earn different badges to help customers identify which partners have the right expertise to meet their needs.

These badges will include Cloud Migration Services, Zero Trust Services, Observability, Security, Managed Service, System Integration, and Authorized Learning. In addition, partners can build on technical expertise through enablement pathways and certifications.

The new partner badging system also includes a Cloud Migration Services Competency, which features a Professional Services kit and the ability to configure customer deployments for Splunk Cloud, further expanding partners’ professional services practice development.

Splunk’s new Partnerverse Program also recognises the need to identify the right partner and services and will offer a new Partner Solutions Catalog that highlights partner capabilities globally.

Finally, the program offers additional opportunities with cloud providers, such as Amazon Web Services (AWS) and Google Cloud, to help organisations move to the cloud faster as well as the ability to extend cloud-based data innovation and security with partners including SAP and Intel, the company states.

Splunk president and chief growth officer Teresa Carlson says, “The most successful companies have a strong data foundation to deliver secure and resilient systems, and are committed to unlocking innovation and driving growth by rapidly accelerating their cloud adoption.

"The Splunk Partnerverse Program helps customers identify and collaborate with the right partners faster and leverage proven solutions to reach their critical missions and outcomes in the cloud and underscores our continued commitment to our partner network.”

Existing partners commented on the announcement. Adarma chief executive officer John Maynard says, “We have enjoyed a long, successful relationship with Splunk and are looking forward to an even tighter alignment.

"The new Partner Solutions Catalog is a game changer and will allow us to highlight all of our joint solutions - particularly our market-leading managed detection and response platform - to successfully engage with new and existing customers to proactively manage and prevent cyber threats.”

ClearShark vice president of sales Roger Niles says, “This is a fresh, simple and valuable approach that builds on our successes and evolves our joint potential.

"We are excited by this program, which allows us to showcase our expertise in the cloud with the new badging system and creates differentiation of our offerings to our customers.”

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