Waverley Council and Skyfii are teaming up to bring free WiFi to Bondi in Sydney for Summer.
Over 2.2 million visitors and residents in the Bondi are will get guest WiFi access across Bondi Beach and Park, Tamarama Beach and Bronte Beach.
Wayne Arthur, chief executive officer of Skyfii, says they ran a guest WiFi trial in a section of Bondi Beach earlier this year and the response was incredible.
“Typically councils can use guest WiFi to support local businesses by promoting bespoke advertisements and offers to users,” he says.
“It can also be used to, for example, identify peak times for beach goers and allocate lifesaving personnel accordingly.”
According to Skyfii, councils – and other industries such as hospitality and retail – can also benefit from access to its real time data analytics services platform.
It captures and analyses consumer behaviour and provides feedback to help understand movement and behaviour patterns, identify peak times, allocate resources more efficiently and provide better experiences.
“Guest WiFi services have become an important offering in popular tourist areas across the world,” adds Arthur.
“As people’s expectations for easy and fast connectivity continue to mature, we are helping to provision Bondi’s status as one of New South Wales’ - and indeed Australia’s – key visitor locations by providing this service.”
This deal is Skyfii’s first in the council and metropolis sector which is a new key target for the company.
“As councils seek to enhance the level of services they provide to constituents and visitors, this kind of technology can provide real time data to assist councils to better design and manage public spaces. We’re hoping to work with more councils across the country to help them experience these benefits.”