Story image

Teradata recognised as leader in Real-Time Interaction Management

04 Aug 15

Big data analytics firm Teradata Marketing Applications has been recognised as a leader in Real-Time Interaction Management (RTIM) by industry research firm Forrester.

“RTIM is a key part of the Teradata Integrated Marketing Cloud, and is what allows marketers to deliver relevant, real-time offers and messages across digital or offline channels to best meet the most current needs of each individual customer.”

Forrester defines Real-Time Interaction Management as, “Enterprise marketing technology that delivers contextually relevant experiences, value and utility at the appropriate moment in the customer life-cycle via preferred customer touchpoints.” 

Teradata says marketers are continually seeking better ways to deliver more contextually relevant experiences for their customers. The company says analytics solutions have evolved significantly to where some RTIM solutions, such as Teradata Real-Time Interaction Manager, can leverage data across both digital and offline channels.   

"Marketers want and need to deliver individualised messages in a meaningful context,” says Bob Fair, Teradata co-president and head of Teradata Marketing Applications. “And consumers expect informed, real-time dialogue with brands. Our real-time decisioning makes this possible.

“I believe that this new report recognises the contributions Teradata is making as a leader in this important category,” he says. 

In its report, “The Forrester Wave™: Real-Time Interaction Management, Q3 2015,” Forrester evaluated eleven RTIM vendors against 35 specifically defined criteria. Teradata received the highest scores among all vendors in the “Capabilities” category, and tied for highest score in the “Solution Strategy” category. 

The report says Teradata “builds on cross-channel campaign management strengths,” and that it “provides an enterprise-class decision engine for digital and offline execution.” 

The report states Teradata “references praise customer profiles and segmentation, analytics, business rules, and recommendation capabilities,” and states that Teradata “made investments to address digital experience delivery across the retail, travel, hospitality, financial services, and telecommunications sectors.”   

Dimension Data nabs three Cisco partner awards
Cisco announced the awards, including APJ Partner of the Year, at a global awards reception during its annual partner conference.
WatchGuard’s eight (terrifying) 2019 security predictions
The next evolution of ransomware, escalating nation-state attacks, biometric hacking, Wi-Fi protocol security, and Die Hard fiction becomes reality.
Why the adoption of SAP is growing among SMEs
Small and medium scale enterprises are emerging as lucrative end users for SAP.
Exclusive: How the separation of Amazon and AWS could affect the cloud market
"Amazon Web Services is one of the rare companies that can be a market leader but remain ruthlessly innovative and agile."
HPE extends cloud-based AI tool InfoSight to servers
HPE asserts it is a big deal as the system can drive down operating costs, plug disruptive performance gaps, and free up time to allow IT staff to innovate.
Digital Realty opens new AU data centre – and announces another one
On the day that Digital Realty cut the ribbon for its new Sydney data centre, it revealed that it will soon begin developing another one.
A roadmap to AI project success
Five keys preparation tasks, and eight implementation elements to keep in mind when developing and implementing an AI service.
The future of privacy: What comes after VPNs?
"75% of VPN users said they are seeking a better solution for cloud networks."