US online sales hit USD $14.25 billion on Cyber Monday 2025

US online shoppers spent a record USD $14.25 billion on Cyber Monday in 2025, according to new data from Adobe. The figure marks a 7.1% increase compared to the previous year, as consumers responded to significant discounts across a wide range of product categories. Peak spending reached USD $16 million per minute between 8 pm and 10 pm on Cyber Monday.

Cyber Week results

Total online sales during Cyber Week, the five-day period from Thanksgiving to Cyber Monday, reached USD $44.2 billion. Black Friday generated a record USD $11.8 billion in sales, up 9.1% from last year. The weekend between Black Friday and Cyber Monday saw USD $11.8 billion in spend, while Thanksgiving Day itself resulted in USD $6.4 billion in online purchases.

This is the second consecutive year that Black Friday growth outpaced Cyber Monday, reflecting a trend of consumers beginning their shopping earlier in response to persistent discounts.

Adobe projects overall online sales for the full 2025 holiday season, from 1 November to 31 December, will reach USD $253.4 billion, an increase of 5.3% year-on-year.

Discount categories

Substantial discounts contributed to high levels of consumer activity. The report highlights savings of up to 31% in electronics, 28% in toys, and 25% in apparel on Cyber Monday. Similar offers persisted past the end of Cyber Week, especially in toys, computers, and electronics, where consumers can expect up to 23% off in early December.

Electronics, apparel, and furniture dominated online spending. On Cyber Monday alone, these three categories accounted for 57% of all online sales, with electronics generating USD $3.7 billion (up 12.8% year-on-year), apparel USD $2.6 billion (up 5.2%), and furniture USD $1.8 billion (up 5.4%). Cosmetics and sporting goods also reported strong year-on-year growth.

Mobile and payment trends

Mobile devices remained the preferred channel for online transactions, accounting for 57.5% of Cyber Monday sales and representing USD $8.2 billion in spending. For Thanksgiving Day, mobile's share exceeded 60% for the first time. Adobe's findings indicate that increased convenience and accessibility are driving more impulse purchases on mobile devices.

The use of 'Buy Now Pay Later' (BNPL) payment options also reached a record high. On Cyber Monday, BNPL purchases accounted for USD $1.03 billion, representing a 4.2% increase year-on-year. Notably, almost 80% of those transactions took place on mobile devices. Survey data indicate that consumers most frequently used BNPL for purchasing electronics, apparel, toys, and furniture.

Technology and channels

Artificial intelligence had a notable impact, with traffic from AI-powered chat services and browsers increasing by 670% on Cyber Monday and by 760% across the season to date. Usage of AI tools was highest in video games, appliances, electronics, toys, and personal care categories.

Social media's influence on purchase behaviour also continued to grow. Revenue generated from social media referrals made up 3.6% of Cyber Monday sales, up 56.5% from last year. Affiliates and partners, including social media influencers, accounted for 21.8% of sales, an increase of 7.4% year-on-year. Paid search and email marketing channels remain significant sources of online sales, but the data indicates consumers are increasingly discovering products through social platforms.

Product demand

The report points to particular items experiencing significant spikes in demand compared to average October levels. Bluetooth headphones and speakers saw sales increase 1,850% on Cyber Monday. Video game consoles, refrigerators, home security systems, and smart home products all recorded gains of over 1,400%.

Popular toys included Fisher Price Little People, Play-Doh sets, Manga Tiles, and Paw Patrol items. Top-selling gaming hardware comprised Xbox Series X, Nintendo Switch 2, PlayStation 5, and PlayStation Portal. Notable games included Call of Duty: Black Ops 7 and Donkey Kong Bananza.

Season-to-date figures

From 1 November to 1 December, online consumers in the US spent a total of USD $137.4 billion, marking 7.2% growth over the prior-year period. Mobile shopping represented 52.8% of those sales. Over this period, BNPL purchases amounted to USD $10.1 billion, increasing 9% year-on-year.

Larger discounts and BNPL availability drove more spending on higher-priced items, particularly in electronics, sporting goods, and appliances. The proportion of high-ticket goods sold grew by 19%, with electronics up 54% and sporting goods up 52%.

"U.S. retailers leaned heavily on discounts this holiday season to drive online demand. Competitive and persistent deals throughout Cyber Week pushed consumers to shop earlier, creating an environment where Black Friday now challenges the dominance of Cyber Monday," said Vivek Pandya, Lead Analyst, Adobe Digital Insights. "Shoppers have also become increasingly savvy in finding the best deals and locating the right products, embracing generative AI-powered chat services and browser tools for the second season in a row."