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Accenture Song stories
Optus names BRX sole production agency & unveils new lineup
Fri, 4th Jul 2025
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martech
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partner programmes
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cdp
Optus has appointed BRX as its sole production agency, streamlining its marketing efforts alongside new creative and media partners Droga5 and Accenture Song Media.
Wisr appoints first Chief Innovation Officer Álvaro Carpio
Thu, 13th Mar 2025
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fintech
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leadership
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job moves
Wisr has appointed Álvaro Carpio Colón as its first Chief Innovation Officer, aiming to enhance technology-led financial solutions for Australians.
Salesforce unveils Agentforce 2.0 with enhanced AI agents
Wed, 18th Dec 2024
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cx
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martech
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cdp
Salesforce has launched Agentforce 2.0, an innovative digital labour platform that enhances workforce scaling through custom AI agents and integrations.
AI takes center stage in Adobe's new GenStudio tool
Wed, 16th Oct 2024
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uc
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cx
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martech
Adobe has launched GenStudio for Performance Marketing, a new AI-driven tool designed to enhance the creation of personalised advertising campaigns.
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Deloitte Digital Hires Marketing Strategist Rajiv Mohan
Wed, 14th Jun 2023
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accenture
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content creation
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creative technologies
Deloitte Digital hires Rajiv Mohan as a principal in its Marketing, Data and Technology business to lead marketing transformation offering in Sydney.
Accenture acquires ANZ-based customer insights business
Tue, 6th Dec 2022
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data analytics
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martech
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cdp
The move aims to strengthen Accenture Song's (formerly Accenture Interactive) ability to help clients tap data insights and performance marketing.