Technology news for Australia's largest enterprises
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Adobe brings analytics to paid search campaigns with new integrations
The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.
Adobe introduces content intelligence to transform customer experience
Experience Manager’s new intelligent content capabilities will be available next month.
Gartner names Adobe leader in Digital Marketing Analytics for the third time
Of the 12 vendors evaluated, Adobe was among three named a leader for ability to execute and completeness of vision.
Adobe is transforming your in-car UX with analytics
New analytics, content delivery and advertising capabilities help advance connected car from voice to driverless and beyond.
Adobe brings new AI-powered voice analytics capabilities to its cloud platform
It aims to let brands to deliver more personalised customer experiences and create brand loyalty through voice-based interfaces.