Technology news for Australia's largest enterprises
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Advertisers modelling GFC behaviour as Facebook ad costs tank and Google Ads rise
"Marketers are looking to prove return on investment by spending on what is measurable and targeting customers who are already searching and already in the click and buy cycle."
Google sending relief to thousands of SMBs across A/NZ
Google has this week rolled out a Google Ad credit scheme, available to all SMBs with active accounts over the past year.
New marketing technology consultancy STITCH launches
STITCH aims to help global and local businesses deliver better customer experiences by employing a combination of strategy, data, advertising and marketing technology.
Arq Group improves customers' reach with Microsoft Advertising
The new partnership will enable Arq Group to deliver more targeted, personalised and timely connections for customers.
NZ digital advertising revenue reaches $275m in Q1
Search advertising was the most popular advertising medium, accounting for 63.3% of total advertising revenue.
FAQ: Techday advertising specifications
Here we run through Techday advertising specs, including ad types, file types, dimensions, and more.
Aussies on top at Adobe’s 2019 APAC partner awards
Three of the five awards were given to Australian companies at the 2019 ceremony held in Hong Kong.
How to make Google Ads campaigns work for your business
Some businesses tend to run a campaign for two or three months and waste a lot of money in the process.
Popular Android apps track users and violate Google's policies
Google has reportedly taken action against some of the violators.
Digital advertising not a 'black hole' of distrust, says marketing expert
While New Zealanders distrust digital advertising due to things like online ad fraud, it doesn’t have to be that way.
Google Marketing Platform bridges gap between analytics & marketing
Google has bridged the gap between DoubleClick Digital Marketing and its Google Analytics 360 Suite through a single solution.
Adobe brings analytics to paid search campaigns with new integrations
The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.
Online retail giant’s Australia launch shakes local market
“The company's top competitors have all dramatically increased their advertising budgets."
Report: Is social media marketing worth the hype?
“If SEO growth slows, then Google product listing advertisements and paid search advertisements will still have the business covered."
Luck running out for Kiwi companies using Facebook for free
“In short, the days of getting widespread reach for free are almost over for most brands."
Advertising about to get a whole lot more targeted with new partnership
Swirl Networks and AccuWeather have partnered to bring advanced, real-time weather targeting capabilities to indoor mobile location marketing.
Adobe launches Experience cloud; announces collaboration with Microsoft
“Adobe Experience Cloud gives businesses everything they need to deliver a well-designed, personal & consistent experience that delights customers."
New year, new you? How to get your business in the spotlight
If your resolution was to get your business in the spotlight and top of mind amongst a relevant audience, there’s hope for you yet.
MyRepublic's Halloween promo narrowly escapes death by complaint
MyRepublic has been let off by the Advertising Standards Authority, after a complaint about a promo that was 'in very poor taste'.
Is your product the new form of marketing?
Marketing a product that customers don’t particular want or like can be a real slog. But when the inverse is true, marketing becomes a pleasure.
Mobile advertising analytics company opens Sydney office
Marchex has expanded its Australian presence with a new office in Sydney, and has extended its technology facilities to support growing demand.
What are SMEs using the internet for?
The penetration of technology and e-commerce is increasingly pronounced in small and medium enterprises (SMEs).
Intimacy, mindset and innovation key for digital advertising success
The PwC Global entertainment and media outlook, 2014-2018, forecasts digital advertising will increase by 10.2% every year until 2018.
No escaping TV ads with new Kiwi technology
New tech developed by NZ company Snakk Media allows brands to synchronise ads across television, mobile and tablet screens.