IT Brief Australia logo
Technology news for Australia's largest enterprises

consumers news stories

Story image
Online shopping
Consumers want speed, visibility in return for brand loyalty
72% of Australian shoppers want complete online order visibility and 63% are loyal to retailers who deliver goods the fastest.
Story image
Data ownership
Brands must reclaim trust by empowering data ownership
According to Twilio's new State of Personalisation Report 2022, 62% of consumers expect personalisation from brands, and yet only 40% trust brands to use their data responsibly and keep it safe.
Story image
eCommerce
Robust digital warehouse management crucial in Asia-Pacific
Thanks to a network of “cloud” stores, grocery and food delivery providers such as Foodpanda can arrange for these commonly requested items to get packed up and sent over in almost no time.
Story image
Market growth
Salesforce unveils new offerings for consumer goods companies
Salesforce has announced new products for consumer goods companies to help brands navigate increasing market complexity more easily.
Story image
Digital wallets
Australians lead the way in digital payment use - report
Australian consumers are at the forefront of mobile wallet use and adoption of digital banking tools, abandoning cash and physical payment experiences.
Story image
Cloud
Tripwell launches platform for travel planning and commerce
Australian based travel publisher Tripwell has launched its new digital platform, which looks to utilise social media for the purpose of travel planning and commerce.
Story image
Internet of Things
Global consumer IoT market expected to grow 15.9% to hit $204.8 billion by 2027
The growth of the overall consumer IoT market is expected to be driven by the growing adoption of connected healthcare devices such as remote monitoring equipment and heart-rate monitoring devices.
Story image
Loyalty Now
How retailers can accelerate their business through card-linked loyalty programs
Retail is a fast-growing sector, and most businesses leverage customer loyalty to compete more effectively.