Google Analytics stories

Unedited AI content could soon tank your Google rankings; here are five warning signs your pages are hurting rather than helping.

Meta will strip likes and shares from click-through metrics, shifting them to new engage-through reports to align ads data with third-party tools.

AI assistants are reshaping B2B discovery, forcing CIOs, CTOs and CMOs to rebuild content for zero‑click, conversational buying journeys.

DealerAssist launches rapid SaaS website platform for car dealers, promising live sites in a day with synced inventory and lead management.

Multipole AI has launched AIMSOO, a free platform to help SMEs boost visibility in AI-driven search and chat interfaces.

Stop wasting budget on grunt work: use agentic automation to handle competitor intel, reporting, SEO and lead routing so marketers drive revenue.

Jellyfish names Maria Africa senior director of paid media for Australia and New Zealand as it accelerates AI-driven marketing growth.

Optimizely's AI platform Opal hits record use, enabling 10,000 daily marketing actions across 50+ countries, boosting campaign speed and personalisation globally.

Canva uses Snowflake AI Data Cloud to accelerate B2B growth, personalise user experiences, and support global expansion with over 230 million monthly users.

Google launches AI-powered tools to transform ad creation, bidding and campaign management, making digital advertising more effective and efficient globally.

OVHcloud launches its Data Platform, a cloud service enabling organisations to analyse data with AI while ensuring compliance, cost control, and data sovereignty.

Zendesk has appointed Shashi Upadhyay as its new President of Product, Engineering, and AI, charged with driving growth in customer and employee services.

Netcore Cloud has expanded its partnership with Google Cloud to enhance AI-driven customer engagement, aiming to double annual recurring revenue by 2027.

Kingfisher has chosen Fivetran to optimise its data operations across eight countries, dramatically reducing manual tasks and enhancing customer experience.

Kaspersky reports over 38 billion instances of web trackers harvesting user data in 2024, averaging one million detections per day.

Cloudflare's 2024 State of Application Security Report reveals soaring DDoS attacks, exploited zero-day vulnerabilities, and escalating supply chain risks.

Databricks launches LakeFlow to streamline data engineering with scalable connectors, real-time processing, and automated data pipelines, aiming to democratise data and AI.

At Google Marketing Live 2024, major AI advancements promised to revolutionise advertising, including optimised Performance Max campaigns, generative AI image tools, and enhanced media transparency.

VIAVI Solutions and Optiva set to launch pioneering technologies and stimulate regulatory dialogues at the upcoming Mobile World Congress, highlighting a shift towards 6G, AI regulations and fully automated networks.

The future of eCommerce lies in customer insights and analytics, with AI tools and integrated platforms leading the way.