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Technology news for Australia's largest enterprises

MarTech news stories

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Pegasystems
Marketing technologies set to increase revenues - study
Marketing leaders say that investment in new marketing technologies (MarTech) will drive significantly increased revenues.
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MarTech
Martech experts reveal the “buzz” on personalisation
In the digital age, innovative technology must be leveraged to power an efficient and effective relationship marketing strategy.
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Artificial Intelligence
SAS announces new products amid cloud portfolio success
Analytics and AI company SAS is deepening its broad industry portfolio with offerings that support life sciences, energy, and martech.
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MarTech
Martech firm Mutiny attracts $12m pre-money valuation from investors
Melbourne-based martech firm Mutiny has confirmed investment from former Clemenger BBDO executive Nick Garrett and advisory guru Andrew ‘Billy’ Baxter.
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Cloud
Sitecore attracts major martech capital investment of US$1.2b
According to Sitecore CEO Steve Tzikakis, the investment marks an ‘unprecedented’ milestone for the martech industry.
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Digital Marketing
HubSpot adds new features to Marketing Hub Enterprise
Now available in Marketing Hub Enterprise are revenue attribution reporting, AI-powered A/B testing, partitioning, and account-based marketing tools.
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Cloud
Adobe extends digital experience portfolio to SMB and mid-market
SMB and mid-market brands are increasingly looking for enterprise-grade capabilities that fit their unique needs – agility, scalability, flexibility and value – to maintain and future-proof their success.
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Advertising
New marketing technology consultancy STITCH launches
STITCH aims to help global and local businesses deliver better customer experiences by employing a combination of strategy, data, advertising and marketing technology.
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Startup
Martech startup with NZ roots marks 10-year milestone
Appreciation Engine changed the way customers interact with the music they love through customer behaviour insights.
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Adobe
Lack of investment in talent biggest barrier to martech adoption - Adobe
While Retail, Manufacturing and Wholesale industries responded with the greatest understanding of the value of marketing technology, Government and Tourism sectors are lagging behind.
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Digital Marketing
Hootsuite names Conversologie their first NZ partner
Hootsuite is used by over 15 million people and trusted by more than 800 of Fortune 1000 companies.
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Marketing
Cadence is key to being heard - Fairfax Media CMO
“You’re delivering your message at a time when they’re most likely to be interested in seeing your content - that’s really powerful."
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Cloud
Marketers need to catch up with changes in media consumption trends – Adobe
An Adobe Digital Insights report found that 78% of brands underinvest on smartphone advertising.
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Customer experience
Adobe Symposium 2017 kicks off at Sydney Opera House
The event will see over 2000 attendees from more than 25 brands discussing how they can use customer experience to differentiate themselves.
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Marketing
Aussie MarTech innovator wins big in the GC
"The complexity and challenges of unifying multiple channels of activity back to business goals is always on."