Stories by Darren Cockerell

Australian Stories

Written by Darren Cockerell

Customer experience: The heart of sustainable growth

Customer experience drives sustainable financial growth, risking AUD $87 billion if ignored. Digital banks leverage automation for seamless service.

By Darren Cockerell • 5 min read • Tue, 1st Oct 2024

IT Automation

Beyond the hype: Taking Gen AI mainstream with next-level automation

Generative AI, once a niche term, is now pivotal to automation and business processes, creating substantial value but requiring rigorous data governance.

By Darren Cockerell • 4 min read • Mon, 17th Jun 2024

Global Stories

Written by Darren Cockerell

Digital Transformation

Debunking the myth of robophobia – why intelligent automation improves employee satisfaction

A global study reveals that intelligent automation boosts employee satisfaction and retention, debunking fears of robots replacing human jobs.

By Darren Cockerell • 4 min read • Wed, 27th Nov 2024

Stories by Darren Cockerell

Australian Stories

Customer experience: The heart of sustainable growth

Beyond the hype: Taking Gen AI mainstream with next-level automation

Global Stories

Debunking the myth of robophobia – why intelligent automation improves employee satisfaction

FinTech

Industry

Commerce

Consumer tech

Enterprise

Cybersecurity

Telecomms