Stories by John-Daniel Trask
Customer experience: how the most popular metrics can lead you astray
Wed, 15th Mar 2023
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data analytics
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digital transformation
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cx
Using the wrong metrics to measure customer experience can be misleading. Averages and Net Promoter Score are often misapplied. #customerexperience.
Data overwhelm? Focus on your customer
Tue, 27th Sep 2022
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crm
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digital transformation
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cx
Google's customer experience score, known as Core Web Vitals, can boost your business. Here's what it measures and how to improve it.