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How intelligent observability and FinOps fuel cloud cost optimisation
Data Analytics

How intelligent observability and FinOps fuel cloud cost optimisation

Australian firms face soaring cloud costs, with spending set to hit A$26.6 billion in 2025; intelligent observability and FinOps are key to cost control.

By Rob Newell • 3 min read • Mon, 4th Aug 2025
Why Digital Customer Experience Will Define Business Success in 2025
Data Analytics

Why Digital Customer Experience Will Define Business Success in 2025

In 2025, the digital customer experience will be crucial for organisational success, as over 70% of APAC consumers may switch brands after a poor interaction.

By Rob Newell • 4 min read • Wed, 26th Feb 2025
How observability helps telcos deliver next-gen user experiences
Unified Communications

How observability helps telcos deliver next-gen user experiences

As telcos strive to meet evolving consumer demands, the rise of observability tools is crucial for enhancing digital customer experiences in the 5G era.

By Rob Newell • 4 min read • Wed, 16th Oct 2024
Addressing legacy gridlock key to maximising AI
Customer Relationship Management

Addressing legacy gridlock key to maximising AI

We all know that the value of data analytics is huge, but only if you can get to it - overcoming the barriers that legacy systems present.

By Rob Newell • 2 min read • Tue, 25th Dec 2018
Voice and digital assistants the next enterprise step for AI
Unified Communications

Voice and digital assistants the next enterprise step for AI

Voice and digital assistants are set to transform enterprise AI, automating tasks and enhancing user interfaces with spoken commands and personalised features.

By Rob Newell • 3 min read • Mon, 24th Dec 2018