Google's former Senior Advertising Solutions Architect, Mathew Pretel, has joined ad-tech company Cartelux as Head of Product.

Cartelux, based on the Sunshine Coast, Australia, provides software that enables advertisers to target and optimise their ad campaigns with unparalleled precision and efficiency. The platform allows for personalised messaging to be distributed locally. Additionally, Cartelux's automated marketing platform manages the relationship between big brand owners and their downstream local retail partners and enables improved marketing efforts. The company is adding new features to its advertising software to expand its categories.

Cartelux and Google have a pre-existing partnership, combining Google's targeting capabilities with Cartelux's expertise in retail marketing automation. Founder and CEO of Cartelux, Joshua Williams, expresses his enthusiasm for Pretel's extensive expertise and passion, stating that: "By leveraging his support, we are committed to revolutionising the way brands and their retail networks approach advertising through our streamlined digital advertising solutions for local showrooms."

Pretel's appointment as Head of Product comes after working 12 years for Google, where he served in senior roles such as Head of Professional Services for digital publishers in Australia and New Zealand and the technical lead for a Google News Initiative. Pretel showed excitement about the expansion and journey that lies ahead, stating: "Cartelux is, by far, the most innovative, value-adding, and cost-effective marketing solution I have ever seen."

Cartelux's mission is to simplify digital advertising by offering an easy-to-use platform that allows even the smallest media spenders to access campaign professionalism and participate in the global digital knowledge pool. The company operates globally, and the platform seamlessly integrates with a variety of digital advertising tools, including Google, Facebook, and Apple.