Media kit
Overview
IT Brief is a live news website and weekly email newsletter dedicated to IT Managers & CIO's at large enterprise and government organisations throughout Australia. Typically 200 + seat organisations with an IT department.
Check out the site here
Traffic statistics
139,884
weekly page impressions
75,126
weekly unique visitors
Traffic sources
Loading...
32%
Referral
29%
Search
21%
Email
18%
Direct
Newsletter
1-3
sends per week
14,740
recipients
Join the newsletter
See a sample newsletter
Birthday
Born Feb 2015
9
years old
SEO
Google News logo
All stories on Google News
21,200
stories indexed by Google
3,322
pages crawled per day
Readership
Australia-based CIOs, IT managers & other IT decision-makers at large enterprise and government organisations.
Organisation sizes
36%
below 750 seats
31%
below 2,500 seats
22%
above 2,500 seats
11%
below 100 seats
Regional breakdown
53%
New South Wales
26%
Victoria
9%
Queensland
5%
Western Australia
2%
South Australia
2%
Australian Capital Territory
1%
Tasmania
1%
Northern Territory
Top job titles
31%
IS/IT Manager/Director
26%
CIO
17%
COO
9%
Operations/Procurement Mgr
6%
Managing Director
Top organisation types
21%
Banking/Finance/Insurance
17%
Professional services
14%
Government/Defence
13%
Telecommunications
9%
Industrial/Mining
Devices
81%
desktop devices
15%
mobile devices
4%
tablet devices
OS
64%
Windows
21%
macOS
6%
iOS
5%
Android
Our readers love us
8,038
social media followers
(and growing)
43%
email newsletter open rate
(that's high for a publisher)
one minute and 40 seconds
reading each story
(that's a great dwell time)
36%
average bounce rate
(that's extremely low)
Stories
26,912
stories published on this site and counting
8,221
stories written in the last 12 months (across our network)
15,600
tweets sent so far
Key editorial topics
Amazon Web Services
Application Performance Monitoring
Artificial Intelligence
Big Data
Bring Your Own Device
Business Intelligence
Chatbots
Cloud Services
Contact Centre
Converged Infrastructure
Customer Relationship Management
Cybersecurity
Cybersecurity insurance
Data Analytics
Data Science
DevOps
DevSecOps
Digital Banking
Digital Transformation
Disaster Recovery
Diversity, Equity & Inclusion
Document Management
Edge Data Centre
Enterprise Content Management
Enterprise Resource Planning
Fleet Management
High Performance Computing
Human Capital Management
Hybrid Cloud
IT Automation
IT Infrastructure
IT Training
IT in Healthcare
IT in Manufacturing
Infrastructure-as-a-Service
Internet of Things
Inventory management systems
Machine learning
Managed Services
Microsoft Teams
Migration
Mobile Device Management
Multi-cloud
Network Infrastructure
Network Management
Network attached storage
Open source
Outsourcing
Planning
Printing
Private Cloud
Project Management
Public Cloud
Robotic Process Automation
Servers
Smartphones
Software Defined Wide Area Network
Software-as-a-Service
Software-defined Networking
Storage
Sustainable IT
Tablets & laptops
Testing
Unified Communications
Voice over Internet Protocol
Wireless Networks
Work from Home
Press releases
TechDay runs a sophisticated system for sorting through the thousands of press releases we receive and cover each week. We call it Newsdesk and it's explained here.
Please send all press releases to editors@techday.com
Overview
Everything we offer is sold on a unit basis. We call them 'Editorial units'.
You can buy as many or as few as you want.
You can pay up front or over many months.
They can be used at any time.
Options
Public relations
Marketing
Press release
We turn your press release into a news story and publish it.
$1,450
(1 editorial unit)
Content
Editor written
450 words
Byline
We edit and publish your thought leadership column.
$1,450
(1 editorial unit)
Content
Supplied copy
500 plus words
Quickfire interview
We interview you and turn it into a high quality written story.
$1,450
(1 editorial unit)
Content
Editor written
500-700 words
Video interview
We interview you and turn it into a 10 minute IT Jam video.
$1,450
(1 editorial unit)
Content
Editor lead
10 minute video
Sponsored Byline
We edit, publish & promote your thought leadership column.

It includes your call-to-action links.
$2,500
(2 editorial units)
Content
Supplied copy
500 plus words
Sponsored Review
We write an indepth hands on review of your product.

It includes your call to action links.
$2,500
(2 editorial units)
Content
Editor written
500-700 words
Bespoke story
We research, interview and write a full advertorial story.

You have full editorial control.

It includes your call to action links.
$4,350
(3 editorial units)
Content
Editor written
700-1,000 words
Included
Inclusion on our homepages
Inclusion on our email newsletters
Shared on X
SuperMetrics post campaign reporting
Limited editorial control
Factual corrections only
Full editorial control
Editorial input, feedback & corrections
Title control
Image control
Call-to-action links
Promoted
Homepage stickiness for two weeks
Newsletter stickiness for two weeks
Guaranteed at least 100,000 impressions and 1,500 reads
Our network
IT Brief Australia is part of the TechDay network
We operate 36 tech news sites across the globe
Each story is syndicated to five or more sites
This is our 19th year of business
Our reach
316 million
story reads
392,914
stories published
29,779
social media followers
Trusted by the best
Accenture logo Adobe logo Darktrace logo Dell EMC logo Google Cloud logo HPE logo Infosys logo Ingram Micro logo Juniper Networks logo Kaseya logo Lenovo logo Microsoft logo Oracle logo Poly logo RSA logo Solarwinds logo Watchguard logo
Awesome editors
14 editors, journalists and contributors
Catherine Knowles mugshot photo Damian Seeto mugshot photo Darren Price mugshot photo Greig Strafford mugshot photo Imee Dequito mugshot photo Jacques-Pierre (JP) Dumas mugshot photo Kaleah Salmon mugshot photo Kayleigh Hageman mugshot photo Oliver Stewart mugshot photo Owen McCarthy mugshot photo Sean Mitchell mugshot photo Shannon Williams mugshot photo Tom Raynel mugshot photo Tom Richmond mugshot photo
Your contact
Kayleigh Hageman mugshot photo
Kayleigh Hageman
Digital Operations