Overview
IT Brief is a live news website and weekly email newsletter dedicated to IT Managers & CIO's at large enterprise and government organisations throughout Australia. Typically 200 + seat organisations with an IT department.
Check out the site here
Traffic statistics
139,884
weekly page impressions
75,126
weekly unique visitors
Traffic sources
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32%
Referral
29%
Search
21%
Email
18%
Direct
Newsletter
Birthday
Born Feb 2015
9
years old
SEO
All stories on Google News
21,200
stories indexed by Google
3,322
pages crawled per day
Readership
Australia-based CIOs, IT managers & other IT decision-makers at large enterprise and government organisations.
Organisation sizes
36%
below 750 seats
31%
below 2,500 seats
22%
above 2,500 seats
11%
below 100 seats
Regional breakdown
53%
New South Wales
26%
Victoria
9%
Queensland
5%
Western Australia
2%
South Australia
2%
Australian Capital Territory
1%
Tasmania
1%
Northern Territory
Top job titles
31%
IS/IT Manager/Director
26%
CIO
17%
COO
9%
Operations/Procurement Mgr
6%
Managing Director
Top organisation types
21%
Banking/Finance/Insurance
17%
Professional services
14%
Government/Defence
13%
Telecommunications
9%
Industrial/Mining
Devices
81%
desktop devices
15%
mobile devices
4%
tablet devices
OS
64%
Windows
21%
macOS
6%
iOS
5%
Android
Our readers love us
8,038
social media followers
(and growing)
43%
email newsletter open rate
(that's high for a publisher)
one minute and 40 seconds
reading each story
(that's a great dwell time)
36%
average bounce rate
(that's extremely low)
Stories
31,974
stories published on this site and counting
11,875
stories written in the last 12 months (across our network)
15,600
tweets sent so far
Key editorial topics
AI Agents
AI Ethics
AI Models
AIOps
AgTech
Application Performance Monitoring
Application Programming Interface
Artificial General Intelligence
Artificial Intelligence
CleanTech
Converged Infrastructure
Copilots
Customer Relationship Management
Cybersecurity
Cybersecurity insurance
Data Analytics
Data Fabric
Data Privacy
Data Science
Data centers
DataCentre infrastructure
Desktop-as-a-Service
DevOps
DevSecOps
Digital Transformation
Digital twins
Disaster Recovery
Diversity, Equity & Inclusion
Document Management
Edge AI
Edge Computing
Enterprise Content Management
Enterprise Resource Planning
FinOps
Financial Systems
Fleet Management
Generative AI
HealthTech
High Performance Computing
Human Capital Management
Hybrid & Remote Work
Hybrid Cloud
IT Automation
IT Training
IT in Manufacturing
Industrial IoT
Infrastructure-as-a-Service
Internet of Things
Large Language Models
Migration
Mobile Device Management
Multi-cloud
Multi-factor authentication
Network Infrastructure
Open source
Passwordless
Payment Technologies
Personal Computing Devices
Planning
Private Cloud
Public Cloud
Quantum Computing
Robotic Process Automation
Robotics
SecOps
Semiconductors
Small Language Models
Smartphones
Software Defined Wide Area Network
Software Development
Software-as-a-Service
Software-defined Networking
Storage
SuperCloud
Supply Chain & Logistics
Synthetic Data
Unified Communications
Wireless Networks
eCommerce
Press releases
TechDay runs a sophisticated system for sorting through the thousands of press releases we receive and cover each week. We call it Newsdesk and it's explained here.
Please send all press releases to editors@techday.com
Overview
Everything we offer is sold on a unit basis. We call them 'Editorial units'.
You can buy as many or as few as you want.
You can pay up front or over many months.
They can be used at any time.
Options
Public relations
Marketing
Press release
We turn your press release into a news story and publish it.
$1,450
(1 editorial unit)
Content
Editor written
450 words
Byline
We edit and publish your thought leadership column.
$1,450
(1 editorial unit)
Content
Supplied copy
500 plus words
Quickfire interview
We interview you and turn it into a high quality written story.
$1,450
(1 editorial unit)
Content
Editor written
500-700 words
Video interview
We interview you and turn it into a 10 minute IT Jam video.
$1,450
(1 editorial unit)
Content
Editor lead
10 minute video
Sponsored Byline
We edit, publish & promote your thought leadership column.
It includes your call-to-action links.
It includes your call-to-action links.
$2,500
(2 editorial units)
Content
Supplied copy
500 plus words
Sponsored Review
We write an indepth hands on review of your product.
It includes your call to action links.
It includes your call to action links.
$2,500
(2 editorial units)
Content
Editor written
500-700 words
Bespoke story
We research, interview and write a full advertorial story.
You have full editorial control.
It includes your call to action links.
You have full editorial control.
It includes your call to action links.
$4,350
(3 editorial units)
Content
Editor written
700-1,000 words
Included
Inclusion on our homepages
Inclusion on our email newsletters
Shared on X
SuperMetrics post campaign reporting
Limited editorial control
Factual corrections only
Full editorial control
Editorial input, feedback & corrections
Title control
Image control
Call-to-action links
Promoted
Homepage stickiness for two weeks
Newsletter stickiness for two weeks
Guaranteed at least 100,000 impressions and 1,500 reads
Our network
IT Brief Australia is part of the TechDay network
We operate 37 tech news sites across the globe
Each story is syndicated to five or more sites
This is our 19th year of business
Our reach
316 million
story reads
458,000
stories published
29,779
social media followers
Trusted by the best
Awesome editors
12 editors, journalists and contributors
.webp)
Sister sites
Our other Australian sites
CFOtech
CFOs and finance department employees who are interested in information technology at organisations with 200 seats or more.
ChannelLife
Channel partners including system integrators, MSPs, resellers, service centres and retailers.
eCommerceNews
Key marketing, operational & technology decision-makers in leading e-Commerce businesses of all sizes.
FutureFive
Tech-savvy consumers who are interested in computing and future technologies. Including gadget junkies, gamers, social media butterflies, and futurists.
SecurityBrief
Enterprise cyber security decision-makers, experts, consultants and channel partners selling security.
TelcoNews
Telecommunications & contact center technology decision-makers at large enterprise and government organisations.
Your contact
Angel Apun
Digital Operations