IT Brief Australia logo
Technology news for Australia's largest enterprises
Story image

Aera uses Decision Intelligence to forge the future of work

By Zach Thompson
Wed 13 Jul 2022

Aera Technology is transforming the future of work through Decision Intelligence, enabling companies to automate and speed decision-making at scale.

It provides the only cloud platform in the world that makes and executes decisions in real-time, automatically, allowing companies to digitise, augment (people-led) and automate (machine-led) decision making.

Privately-held and VC-funded, Aera has headquarters in Mountain View, California and operates globally with offices in Sydney, Singapore, Pune, Bangalore, Paris, Bucharest, Cluj-Napoca and San Francisco.

The company was founded in 2017 and has 500 employees worldwide with more than 230 in Asia Pacific, situated in India, Singapore and Australia.

It also established a subsidiary in Australia, opening its local office in Sydney in 2018.

Aera Decision Intelligence allows companies to identify issues early through data-driven insights and receive informed, auto-generated recommendations to make faster, smarter decisions.

The company defines the term as the digitisation, augmentation, and automation of decision making to enable faster, better decisions and gives companies the means to gain better visibility across their operations, improve efficiencies, meet new customer expectations, and more.

Gartner has recognised Decision Intelligence as a top industry trend this year, and additional benefits of this technology include:

  • Resilient operations, through the ability to react to real-time changes in the business environment.
  • Decreased costs from better insights, improved decision-making processes, and automation.
  • Increased customer satisfaction and retention.
  • Improvements in forecast accuracy, reducing costs and generating new revenue.
  • Reduction in time to market for hundreds of products.
  • Accurate delivery dates for entire product portfolios.
  • Reduced excess inventory, improved stock turns and shortened lead time by identifying unutilised supply and making better use of existing stock.

The company’s purpose-built platform for Decision Intelligence delivers the technologies and capabilities to define and deploy digital decisions at scale, integrating with existing systems to make and execute business decisions in real-time without requiring changes to existing systems or data.

Aera Decision Cloud accurately predicts business risks and opportunities and recommends the best and necessary actions to achieve the enterprise goals that optimise business, financial, and operational performance, generating informed and practical recommendations.

It’s designed to continuously adjust to decision-making needs, from manual decisions that still require a human in the loop to augmented decisions where the human validates the recommendations delivered by the machine to fully automated decision-making. It learns from the outcome of decisions to constantly improve the accuracy of the decisions and retains a permanent memory.

It enables companies to transform their decision-making in weeks, not years.

Aera recently introduced new AI, machine learning, and developer capabilities to speed and scale decision automation.

This includes features for business users that advance and scale Aera Cognitive Skills, the platform’s pre-built set of comprehensive decision-making capabilities for business processes like demand forecasting, planning, inventory, logistics, procurement, finance and revenue.

Aera also enhanced features for data engineers, data scientists, and developers that optimise their experience in Aera Developer, the platform’s integrated development environment (IDE) for creating and deploying Skills or modifying any deployed Aera Skills.

New additions to the platform include:

  • Graph Explorer: Advanced graph capabilities to enable data relationships to be used effectively in decision-making.
  • Confidence score: The confidence score framework learns from past, similar recommendations and outcomes and helps determine the decisions that can be automated.
  • AutoML capabilities: Machine learning options enable the development of ML decision models without requiring expertise in model creation, tuning, and deployment.
  • Jupyter Notebook open interface: Provides the ideal environment to easily integrate data science projects and other custom code using Python and R into decision flows, right from the Aera Decision Cloud platform.

“Using Aera Decision Cloud, our customers are responding to changing conditions, accelerating planning, optimising resources and execution, reducing waste, and improving customer service,” Aera Technology CEO Fred Laluyaux says.

“From one platform, Aera Decision Cloud provides the advanced technologies and tools required to aggregate and integrate data from internal and external systems and build and deploy decision-making models that generate informed, automated recommendations for any business scenario.”

When Aera Technology launched, its mission was to enable non-digital-native companies to gain the business agility needed through decision automation.

It was already needed then, and Aera believed the need for such a technology would grow exponentially.

The pandemic added more challenges, causing supply chain disruptions and driving the Great Resignation and the growth in the gig economy. Companies were left with staff shortages and loss of tribal and institutional knowledge: Knowledge that wasn’t captured digitally.

Workforces have typically managed decision-making through a patchwork of data science across multiple internal systems, spreadsheets, planning and modelling, data warehouses, and collaboration, on top of fragmented data sources. Even today, teams still spend a majority of time on data gathering and crunching, stakeholder alignment, and many meetings.

Yesterday’s decision-making processes and technologies are no longer effective in responding to changing conditions and executing the decisions needed at each moment of change.

Decision automation is a key solution now, helping companies solve these challenges with better insights and access to real-time, data-driven recommendations for critical actions.

Locally, Aera works with a range of companies in food and beverage, services, mining, and more to automate critical business decisions across specific processes.

One client is Lion, the largest brewer in Australia, with eight breweries across A/NZ, 5,000 employees, and 35 manufacturing sites. Well-known Lion brands include Kirin, Heineken, Guinness, and internationally, Towhees and James Squire.

Aera's first use case with Lion focused on automating their carrier billing process across their many carriers. We automated the data ingestion from the carriers through an Aera Skill. Aera Skills are similar to Alexa Skills and can be customised to provide comprehensive decision-making capabilities for various business processes and, in Lion’s case, carrier billing.

Through Lion’s carrier billing Skill, Aera semi-automate carrier billing, generating recommendations that are approved and applied, automating the process for managing month-end transport billing for all carriers, using the auto-generated recommendations for validating bills and automatically identifying any billing issues with contract terms in mind.

Lion now has one trusted source of data from one platform, continually bringing in the data from multiple data sources. The previous carrier billing process required two full-time staff members and over 20 hours each week. Now, one staff member is managing the process in eight hours a week.

“Through Decision Intelligence, we’re helping companies with complex operations automate decision making; not just on a strategic basis, but by optimising decisions on a near real-time basis where business conditions continually change,” Laluyaux adds.

“That’s truly a new narrative and delivers a critical competitive edge for businesses.”

Related stories
Top stories
Story image
‘Windows shops’ target admin rights to de-risk their environments
New data shows up to 75% of critical vulnerabilities could be mitigated through a rights and privileges crackdown
Story image
Hybrid working success relies on the return to office
A reluctance to return to the office is impacting a would-be hybrid working model, instead leaving businesses with a mostly-remote workforce.
Story image
8x more users attacked via old Microsoft Office vulnerability in Q2
"Criminals craft malicious documents and convince their victims to open them through social engineering techniques."
Story image
Collaboration app market revenue grows 28.4% year-over-year
IDC has found that global revenues in the collaboration applications market grew 28.4% year-over-year in 2021 to $29.1 billion.
Story image
Schneider Electric
Schneider Electric launches SM AirSeT in Australia
The new medium-voltage switchgear uses pure air and vacuum interruption, completely avoiding SF6 greenhouse gas.
Story image
The Sydney Business School extends its SAS collaboration
The Sydney Business School at the University of Wollongong (UoW) has recently extended its collaboration with SAS in order to meet the growing demand for skilful business analytics professionals.
Story image
CM Group recognised as Best Overall MarTech Company
MarTech Breakthrough has ranked CM Group as the Best Overall MarTech Company for the third year running and Cheetah Digital as Best Overall Marketing Campaign Management Solution.
Story image
Unified Communications
Gold Coast private hospital improves comms with Alcatel-Lucent Enterprise solutions
With further demands placed on health workers as a result of the pandemic, they need efficient and adaptable solutions that help them effectively serve their communities.
Story image
CISOs need to consider a risk-based cybersecurity strategy
Rather than talking in terms of attack vectors and vulnerabilities, CISOs and security decision-makers must look at actual business risk.
Story image
Australian Defence Force
Cloudera and ADF partner for e-health management system
The Australian Defence Force (ADF) has selected Cloudera as a strategic data partner to help transform its e-health management system.
Story image
Contact Centre
Treasure Data launches new customer experience functionality
Treasure Data has introduced a new strategic vision and product positioning for Customer Data Cloud, reflecting the company's focus.
Story image
Artificial Intelligence
Concentric AI protects sensitive data with new capabilities
The new capability reveals sensitive data shared across email and business messaging platforms and highlights who has inappropriate access to content.
Story image
Data Protection
Advancing genomic sequencing and public health with digital infrastructures
Right before our eyes, we've witnessed the development of the COVID-19 vaccine in record time. An enormous achievement in an otherwise lengthy task that previously took, on average, 10-15 years.
Story image
Data Protection
Safeguarding your financial data
As the digital revolution marches on, managing data security has never been more important. Here are five important steps to take toward better financial data security.
Story image
Artificial Intelligence
Gartner unveils key emerging tech to watch in 2022
"Such technologies present greater risks for deployment, but potentially greater benefits for early adopters," says Gartner.
Discover why a localised cloud ERP is the way to go for Australian businesses.
Link image
Story image
Digital Transformation
Top tips for making your finance transformation program a resounding success
Planning to make 2023 the year you embark on a wholesale finance transformation program? It’s a move that will stand your enterprise in excellent stead as you navigate the complexities of the post-Covid business landscape.
Story image
University of Melbourne
The University of Melbourne implements data ecosystem with Talend
Talend has announced that The University of Melbourne (UoM) has selected Talend Data Fabric for its cloud data platform.
Story image
Kaspersky uncovers new attacks by advanced persistent threat group
The attacks involved modifications of the well-known malware, DTrack, as well as the use of a brand-new Maui ransomware.
Story image
Workday research finds A/NZ organisations becoming leaders in digital agility
New research from Workday and IDC has revealed that Australia and New Zealand are becoming leaders in digital agility.
Story image
Can biometrics help? 123% increase in Gen Zs scammed online
In the three years leading up to 2022, the number of Gen Zs who fell victim to online scams rose by 123%, according to Ping Identity.
Story image
Hybrid Cloud
The essential guide to digital transformation by SolarWinds
Digital transformation is a buzzword thrown around all the time by companies, but what does it actually mean and why is it important? SolarWinds breaks it down.
Story image
Avast reveals zero-day exploits targeting Chrome and Microsoft
Avast, released its Q2/2022 Threat Report today, revealing a significant increase in global ransomware attacks, up 24% from Q1/2022.
Story image
Digital Transformation
Federated change is the best path to digital evolution
Businesses that can successfully manage the exponentially expanding masses of data produced by modern consumers will be the businesses that survive and prosper.
Story image
Lacework launches new capabilities for better threat detection
Lacework has announced new capabilities that enable organisations to uncover more critical threats to their infrastructure and empower teams.
Story image
Digital Transformation
Why it is imperative to keep up with technology advancements
Technology is constantly evolving, which is why digital transformations can often be complicated. What legacy items stay? Will the new and old work together? Or is there a whole new system that we need to introduce?
Story image
Artificial Intelligence
Appier achieves historically high growth rate of 56% YoY
"Our strong momentum over the past two quarters underscores Appier's significant growth alongside our customers."
Story image
Investment in APAC cold storage to reach $5 in next decade
Investment in Asia Pacific’s cold storage market is expected to grow fivefold in the next decade, according to JLL.
Story image
Data analytics
Pressure on orgs to up their data analytics game - study
A recent report from Sisense highlights data transmission, analysis, and risk management remain top concerns for data professionals in APAC.
Story image
Data protection: How SMEs can secure online consumers’ trust
Consumers believe how a company treats their data reflects how they treat their customers, according to a new survey.
Story image
Dynatrace extends application security capabilities for runtime environments
Dynatrace has announced that it has extended its Application Security Module to detect and protect against vulnerabilities in runtime environments.
Story image
Artificial Intelligence
Is your chatbot bringing down the customer satisfaction score?
The top 10 reasons why chatbots are failing to meet customer expectations and what you must do to avoid that.
Story image
Lucid Software
Lucid Software expands enterprise offerings with enhanced slack apps
Lucid Software has expanded its enterprise offerings with enhanced slack apps for its Lucidspark and Lucidchart technology.
Story image
Sophos reveals latest ransomware trend impacting orgs
Sophos has announced in a new whitepaper that Hive, LockBit and BlackCat, three prominent ransomware gangs, consecutively attacked the same network.
Story image
Demand grows for future-proof mobile access solutions
HID Global, in partnership with IFSEC Global, recently released the 2022 State of Physical Access Control report for the fourth year running.
Story image
Video: 10 Minute IT Jams - An update from Mendix
Mendix is a low-code platform used by businesses to develop mobile and web apps at scale, and Jornt joins us today to discuss how these offerings work, and what benefit they have in the development process.
Story image
Australian Grand Prix uses CENNZnet blockchain for fan experience
CENNZnet was employed by Power'd Digital to deliver the Formula 1 Heineken Australian Grand Prix's 2022 AusGP Access program.
AWS Marketplace
Learn how security orchestration, automation, and response (SOAR) enhances your security strategy.
Link image
Story image
Cloud Security
Tenable makes additions to Cloud Security portfolio
Tenable has announced additions to Tenable Cloud Security that represent the next step in assessing threats related to cloud vulnerabilities.
Story image
Customer experience
Scope Australia selects NICE CXone platform to streamline operations
One of Australia’s largest providers of disability support services, has chosen the NICE CXone platform to help streamline its contact centre operations.
Story image
Tech job moves
Tech job moves - Fastly, INX, Kinly, SmartBear & Vectra AI
We round up all job appointments from July 29 - August 12, 2022, in one place to keep you updated with the latest from across the tech industries.
Story image
Email scams
HelpSystems shines light on impact of response-based threats
Response-based attacks targeting corporate inboxes have climbed to their highest volume since 2020, representing 41% of all email-based scams.