AgentSync launches AI-trained EAs for Australian founders

AgentSync has launched a personalised service that places AI-trained Executive Assistants with founders and chief executive officers, following a period of rapid growth for the Australian offshore talent provider.

Demand is rising as more founder-led businesses seek support with administrative and operational work. AgentSync is focusing on full-time offshore executive assistants based in the Philippines, training them to use AI tools before placing them with clients.

Originally founded as a provider of offshore executive assistants, the business has shifted to what it describes as embedded support for business leaders. It says it has supported hundreds of Australian businesses since inception and delivered results for more than 500 global team members since 2022.

The expansion follows strong commercial growth. AgentSync says it recorded 400% growth in its second year, has continued to post more than 100% year-on-year growth, and passed AUD $1 million in revenue in that year.

The company was also named on the AFR Fast Starters list for 2025 and has received nominations including CUB service-based business of the year and REB innovator of the year.

Founder focus

AgentSync is targeting businesses in the AUD $1 million to AUD $10 million revenue bracket, where founders often still handle much of the day-to-day coordination work. It argues this can leave leaders tied up in inbox management, scheduling and follow-up tasks instead of focusing on strategy and growth.

Founder Jess Whatman outlined the thinking behind the new model.

"AgentSync's new model is built around the simple premise that founders are stuck doing work they shouldn't be doing. At the $1M to $10M revenue stage, many business owners become the bottleneck.

"They're buried in their inboxes, scheduling, follow-ups, and coordinating all the moving parts of a business rather than the high-level tasks they need to actually grow. We created AI-powered EAs to remove that friction, giving founders back time to focus on the work that moves the needle," said Whatman.

AgentSync says its recruitment model accepts only the top 2% of applicants. Those selected are described as degree-qualified professionals trained across more than 30 core executive assistant skills and assigned to provide dedicated support.

The service is positioned as an alternative to both local Australian hires and more traditional offshore support arrangements. AgentSync estimates each placement can save a business up to $70,000 compared with hiring a local executive assistant.

"We want to work with business owners who see the value of having a high-level EA," Whatman said. "Our EAs are trained in AI and systems, and know how to support a founder at a high level. If you're thinking about hiring a $100K to $120K onshore EA, this is the smarter, more scalable option."

AI and process

A central part of the offer is AI training before and after placement. Each executive assistant is trained in AI tools and automation so they can identify inefficient workflows and make changes once embedded in a client business.

The service is structured around four internal systems: SyncMatch, EA Accelerator, SyncOps and AiSync. According to AgentSync, these cover founder-assistant matching, pre-placement training, documentation of standard operating procedures and ongoing AI training.

The pitch reflects a broader trend among small and mid-sized businesses trying to adopt AI tools without well-documented processes in place. AgentSync argues that executive assistants can help map those processes and introduce automation where routine work slows teams down.

"AI is moving too fast for founders to keep up with it themselves," said Whatman. "Our EAs do that for them. They bring the tools, implement them, and keep improving how the business runs."

Philippines talent

The model also leans on the Philippines as a source of skilled professional talent for Australian businesses. AgentSync says it wants to build long-term career opportunities there alongside its commercial expansion in Australia.

Whatman said the business aims to place 1,000 executive assistants over time, framing the target as both a growth plan and an employment strategy.

"I'm building this for our team as much as our clients," said Whatman. "If we can create 1,000 incredible careers and pair that with businesses that are growing faster and operating better, that's the goal.

"Business owners need someone who can actually take work off them and run with it. You don't need to hit a revenue number to hire an EA. If you can list five recurring tasks that eat your week and none of them are worth your hourly rate, you're ready to hand these over so you can get down to the business of taking your company to the next level," said Whatman.