Amplitude unveils AI Agents to automate digital product growth

Amplitude has launched Amplitude AI Agents, a new suite of artificial intelligence-driven assistants designed to automate a range of product development and management tasks.

Amplitude's AI Agents are intended to function as a team of specialised experts, supporting organisations in achieving goals such as improved checkout conversion rates and faster feature adoption. The agents analyse user behaviour, run experiments and optimise product experiences to help teams work more efficiently and effectively.

Resource challenges

The company highlights that resource constraints are common among product, marketing and data teams. Gathering data, generating dashboards, running queries, and testing hypotheses are often time-consuming tasks. Such work can be hindered by limited team capacity, leaving little room for strategic planning or execution.

With the introduction of Amplitude AI Agents, organisations are expected to be able to explore, test and iterate more rapidly. The agents can monitor data, detect patterns, observe user sessions, form and test hypotheses, implement changes and measure their impact—all while human teams focus on strategic goals and creative problem-solving. Teams can instruct agents on specific focus areas, such as conversion, engagement, or campaign performance, and the agents will then begin their tasks based on these guidelines.

Executives' perspectives

"The pressure to turn data into real outcomes is growing across Australia and New Zealand — yet many teams are still struggling to make that leap," said Mark Drasutis, Head of Value, APJ at Amplitude. "Many don't have the time, tooling and resources to use data effectively, but Amplitude's AI Agents change that. They don't just focus on writing code, they also allow you to automate product management tasks and experimentation at scale. These agents unlock the ability for teams to solve problems that previously felt out of reach and more efficiently improve the customer experience."

The issue of user trust with enterprise AI agents has previously been a concern, as some solutions have made changes autonomously. Amplitude states that its customers retain control over the autonomy level of their AI Agents. Organisations can set guardrails and approve any customer-facing changes, ensuring that the AI Agents function under human oversight.

Use case templates

Amplitude plans to release multiple use-case-specific AI Agent templates. These include:

• Website Conversion Agent, which monitors performance metrics and investigates conversion drops by analysing user sessions, subsequently recommending improvements.
• Onboarding Agent, which identifies points where users hesitate or abandon onboarding, and then creates in-app guides tailored to assist specific user segments.
• Feature Adoption Agent, which analyses engagement with new product features across different user groups, offering targeted recommendations for increasing adoption rates.
• Monetisation Agent, which detects signs that users are ready to upgrade or purchase premium features, and suggests interventions such as in-product messages or special offers.

Vinay Sharma, Head of Software Engineering at Yum! Brands, commented on the potential for these agents to streamline and accelerate product development processes.

"What excites me most about Amplitude's AI Agents isn't just that they can identify conversion issues or run experiments - it's that they'll be able to work through dozens of scenarios and execute toward our goals while our team focuses on higher-level strategy," said Vinay Sharma, Head of Software Engineering at Yum! Brands. "The traditional product development process gets bottlenecked by resource constraints, but Amplitude is changing that. With Agents, it'll be much faster and easier to understand customer behaviour, identify optimisation opportunities, and measure impact."

Spenser Skates, Chief Executive Officer and co-founder of Amplitude, noted that demand for AI Agents has been high.

"AI Agents were our most-wanted new product at multiple customer advisory boards this year," said Spenser Skates, CEO and co-founder of Amplitude. "They give our customers an edge in building products people love, and they mark the beginning of a broader AI evolution at Amplitude."

Platform integration

Amplitude's AI Agents are integrated across the company's Digital Analytics Platform, leveraging data from Analytics, Session Replay, Experimentation and Guides and Survey modules. According to the company, the agents not only use organisation-specific data but also apply insights observed across thousands of teams that use Amplitude's platform.

The new agents are positioned as a response to increasing demand for more automated and scalable solutions in digital product development and optimisation.