Story image

Are you guilty? Australia's most overused words on LinkedIn profiles

02 Feb 2017

Australia’s most overused words on LinkedIn profiles have just been revealed, one of which didn’t make the top 10 last year, but is now number one.

The buzz word "specialised" has been used the most out of all on Aussie profiles, but ironically people are avoiding pointing out what it is they’re actually specialised in.

"Passionate" and "strategic" also top the list, which according to LinkedIn, people are using in an attempt to highlight their expertise – not realising that they are actually diluting their professional brand.

The "buzzwords" were drawn from analysis of millions of profiles to compile the ten worst offenders from the past 12 months. 

Australia’s most overused word  “Specialised” replaces “Leadership” which topped the 2016 list.

“Passionate” has moved up one place to become the third most overused buzzword worldwide.

Christopher Sandford, Award winning author and best selling biographer who is well accustomed to articulating others’ achievements has a few tips on how professionals can stand.

Sandford says to make sure your words count, be direct, showcase your experience and always ensure you show - don’t just tell. 

The top ten buzzwords for 2017 in Australia are:

  1. Specialised
  2. Leadership
  3. Passionate
  4. Experienced
  5. Strategic
  6. Focused
  7. Expert
  8. Creative
  9. Successful
  10. Excellent

Shiva Kumar, head of Communications Australia & New Zealand at LinkedIn, says LinkedIn data shows you only have five to ten seconds to impress a potential employer online, so it’s important to stand out from the rest of crowd.

“Using the right words and substantiating them with real examples of your work makes your profile more authentic.”

Why 'right to repair' legislation could be a new lease on life for broken devices
“These companies are profiting at the expense of our environment and our pocketbooks as we become a throw-away society that discards over 6 million tonnes of electronics every year.”
Attacks targeting Cisco Webex extension explode in popularity - WatchGuard
WatchGuard's Internet Security Report for Q4 2018 also finds growing use of a new sextortion phishing malware customised to individual victims.
SAS partners with NVIDIA on deep learning and computer vision
“By partnering with NVIDIA, we combine our strengths to augment human intelligence and realise the true potential of AI.” 
Why businesses must embrace automation to ensure success
“For many younger workers, the traditional view of a steady job at one company, perhaps for life, simply doesn’t reflect reality."
Dropbox invests in hosting data inside Australia
Global collaboration platform Dropbox has announced it will now host Australian customer files onshore to support its growing base in the country.
TYAN unveils new inference-optimised GPU platforms with NVIDIA T4 accelerators
“TYAN servers with NVIDIA T4 GPUs are designed to excel at all accelerated workloads, including machine learning, deep learning, and virtual desktops.”
Worldwide spending on security to reach $103.1bil in 2019 - IDC
Managed security services will be the largest technology category in 2019.
How Cognata and NVIDIA enable autonomous vehicle simulation
“Cognata and NVIDIA are creating a robust solution that will efficiently and safely accelerate autonomous vehicles’ market entry."