Asana launches new suite of offerings to empower workflows

Asana has launched Asana Flow, a suite of offerings designed to democratise the ability to build, run and improve workflows.

The new capabilities include Workflow Builder, allowing individuals to prioritise work with an intelligent Home interface, and Workflow Reporting to help leaders improve processes to achieve goals faster.

Asana chief product officer Alex Hood says, "Companies today are organised functionally, but the real work that moves an organisation forward is done cross-functionally.

"Almost two years in, the work-from-everywhere era has shown just how difficult cross-functional work is when work is siloed across teams and tools.

"Without a shared tool to see how their work connects across the organisation, employees are spending more time on work coordination than the job they've been hired to do leading to lower engagement and rising burnout.

Hood continues, "Asana Flows Workflow Builder makes it easy for anyone to set up start-to-finish workflows, while being comprehensive enough to effectively coordinate business-critical work across teams.

"With an intelligent Home, individuals can easily prioritise their work and drive workflows to completion. By connecting individual actions at every level of the organisation, we're giving teams a sense of shared purpose as they make progress together.

Powered by the Asana Work Graphs' ability to capture how work fits together up, down and across an organisation, Asana's Workflow Builder enables customers to design and build connected processes, giving teams visibility on who's doing what by when.

With Template Library, they can share their standout workflows or access a wide selection of best practices inspired by companies such as AppLovin, ClassPass, Discovery and Stride.

Workflow Builder and Template Library will now include the ability for developers to build and integrate essential applications into their Asana workflows.

In addition, with App Components launching in the coming months, Asana is expanding its developer toolkit with features that allow customers and partners to build their apps within the Asana UI.

These are included in new integrations with Miro, Jotform and, coming soon, Google Drive, further expanding Asana Partners, an ecosystem of more than 200 enterprise work tools.

Miro chief product officer Varun Parmar says, "Taking control of workflows is critical to ensuring that shifts to hybrid workplaces and asynchronous ways of working are successful in the enterprise.

"Deepening Miro's integration with Asana will keep process, structure and creativity linked for organisations as they strive to innovate. Together, we're committed to unlocking new ways to ideate, create and move projects forward wherever the work is happening."

While the Asana Work Graph serves as a map of how work fits together across entire organisations, employees contributing to multiple workflows need a way to determine what's important, what's urgent and why it matters.

Asana Home is an intelligent dashboard that makes it easier to see how an individuals tasks connect to key workflows and prioritise the work that contributes most to company objectives including:

• My Priorities: Quickly spot delays and focus on priority projects with a centralised view of upcoming personal work.
• People: Assign a task, send a message and view shared work with recent, frequent and favourite collaborators in just a click.
• Projects: See how work in key projects ladders up to company goals.
• Private Notepad: Write notes, link tasks and track quick ideas without leaving Asana.

Finally, to improve processes, Universal Reporting now includes the ability to measure and optimise workflow performance over time.

From analysing how long a task takes to complete, to identifying bottlenecks, Universal Reporting is unlocking more business-critical insights than ever helping teams optimise resources to achieve their goals faster.